Digital Wrap-Up
Digital Wrap-Up takes listeners on the journey of a digital marketing agency from startup to success. Episodes follow Harden Digital and Design CEO Riley Harden each week as he continues to grow his business. The Digital Wrap-Up covers many different topics, including the work Riley does for his clients, different tips and tricks he uses to grow his business and a mix of fresh social media news/tips. This podcast is perfect for small business owners looking to follow along as another small business owner (Riley) goes through the ups and downs of growing a business. Social media managers looking to stay current on different best practices and new features will also find this podcast informative. Come join us for an exciting journey in the small business world!
Digital Wrap-Up
The Ultimate TikTok Guide: Expert Answers to Common Questions - Ep. 50
Enjoy the podcast? Send us a message!
In this week's episode of the Digital Wrap-Up, Kaylee joins the show to talk ask all her questions about TikTok.
Kaylee is a novice when it comes to TikTok, so she fires off her long list of questions about the platform for Riley to answer on the fly. Her questions cover everything from creating content as an influencer, how specific features work, whether your business should be on TikTok and much more!
If you're new to creating videos on TikTok or are a social media looking to up your company's TikTok strategy, this episode is great for you!
Be sure to follow Harden Digital on TikTok for more great videos and tips: https://www.tiktok.com/@hardendigital
If you enjoyed this episode and want to support the show, visit https://bit.ly/DigitalWrapUp.
For a free social media consultation, visit https://hardendigital.com/social-media-services/.
Take your social media to the next level with HypeFurry: https://hypefury.com/?via=riley-harden
In today's episode of the digital wrap up, Kaley joins me to talk all things tick tock. She has a bunch of questions about what to do and what not to do and creating content specifically for tick tock. And hopefully my answers will be a benefit to you whether you're a content creator or your social media manager managing your company's tic toc page. I had no prior knowledge of what her questions were going to be coming into the episode so you get my live reaction, and hopefully there'll be a benefit to you. So let's go ahead and jump into it. Welcome back to another episode of digital wrap up. My name is Riley and I'm the host and I'm the CEO of hardened digital and design. Excited to be here for episode 50. It's been a long time coming, but I think 50 is a major milestone. You know, when I first started, it was supposed to be an episode every week. And by that number, I should really be getting up closer to probably 100. But 50 is a good number to be at and kind of have some renewed energy towards the podcast right now. So just gonna run with that. If you're watching on YouTube. You'll see Kaylee's joining me again for another episode, we're going to talk a lot about tick tock today. But if you aren't watching on YouTube, and you want to have a better experience, I guess and see us talking in person, go to youtube.com/at, Heartland digital and you can find all the latest episodes there. I think we started publishing back in like the mid 30s or so. So we're close to 1516 episodes on YouTube now that you can go back and watch as well. But Kaylee welcome again. It's becoming irregular. And you know, the last time you're on I joke that we're going to have you on for a weekly rant session. And we'll see where things lead today. If that I hope that today's maybe many rants but it will be about tick tock and not necessarily anything related to the business. But as I mentioned, we're here to talk about all things tick tock. This kind of came up from Kaylee, she created a tic tock yesterday and I know when she's tried to create tic TOCs in the past, it's always been a struggle for and she claimed it takes two hours to make one tick tock so
Unknown:it does. I mean, is this a true statement? Yeah.
Riley Harden:I think two hours is an exaggeration, but I don't know. For me, it comes easier, I guess so. But we're gonna just go into a live q&a session. I don't have any clue of what Kaylee is about to ask me in terms of creating tiktoks going viral I, there's really you're gonna get my live reaction and my live responses from Kaylee's questions here on air. So, first off, give a little background into your experience and and that your, I guess your experience in terms of how many tiktoks You created Instagram rails kind of what you've done up to this point, so that people know like, is she like, I'm a novice.
Unknown:I am a novice. I tried so hard to avoid tick tock. For years. I didn't want to download it because people would just sit there obsessing over Tiktok for like, hours on end. And I was so like, adamant that I was not going to do it. And then I started coaching cheerleading. And these girls are like, I learned this cheer on Tiktok. Or they were showing me these dances. And I'm like, oh, for the love of God. I'm going to have to download it. So for a while there. I was just a viewer. Yeah. And I tried to not be like, six hours in. Yeah. So then my first one I tried to make the girls from my cheerleading squad had to teach me and they were seventh graders. So that made me feel Yeah, I feel like I've now hit that age where I'm like, I guess I don't understand that. This is the one app that I've struggled with. So I finally maybe figured I'd made like for tic TOCs and then you through Instagram reels me this greenhouse season and I had just figured out how to work one and then Instagram realtor like it's the same thing. Like no, it's not even And in my head is not even remotely close. Yeah, so in concept, it's this yes, you're still making a video, you're editing things together with some music and some text over it. But the process was completely different. So, like, I have to learn one. Well, and then maybe try to learn the other. And I don't know if Facebook rules is the same as Instagram rules. Yeah. Okay. So hey, you know, at least I got that going for me. You kept telling me Instagram was easier? I don't know if I agree with that. But, you know, I'm still knew I have maybe like 12 tiktoks. Yeah. But it really does take me forever. Yeah. I don't know. That was one of my questions. Should I go for it?
Riley Harden:Yeah, I mean, to give some more background to Kaylee mentioned gooseberry, who's one of our clients for a bunch of different things. And we've talked about them before, it's our aunt and uncle that run it. And Kaley does a lot of their social media for them, because I don't know anything about plants. So that's throwing it out out the door already. And so we wanted to make an emphasis on getting their video game up this past greenhouse season. And I think Kaley did a good job, she had quite a few videos, and they worked out. But you know, when it costs or when it takes two hours to make, I don't know if it's really a cost effective solution for her butt. So she's done it a little bit for fun, a little bit for business. But, you know, she's not one of our full time social media managers by any means. You know, she's the graphic designer, I'm the Social Media Manager, Hannah's a social media manager could have this exact opposite conversation when it comes in, in terms of graphic design stuff. So but you know, hopefully, people listening and people watching on YouTube. If you're an aspiring content creator, or you're even a social media manager, or quote unquote social media manager who got thrown into the position and need some help, or just has a bunch of questions about Tik Tok, hopefully we answer some of those today. So, yeah, go ahead. Let's just jump into it. Go ahead with your first one.
Unknown:Okay. My first question is, what is the actual age range of people that they that tick tock thinks is their audience? For creating tick, like, What is the age range of people who are using tick tock of if you ask tick tock,
Riley Harden:I'd say generally, you know, 16, the mid 30s 18, the mid 30s, whatever the age limit is, there is where you see a lot of the actual creators on Tik Tok. You know, there's, I'm sure, like, I can pull up analytics here. I'm sure there's people who are listening or not listening, watching tiktoks that are 40s 50s 60s You know, the more tech savvy grandparents out there, I don't, I don't want to call them all grandparents. But I'm sure there's people out there that are older, but I don't think you know, 40 5060 year olds are the ones actually creating content, but like, you know, I'm 30 and I kind of grew up in the up and coming social media age. So like, for us, it's still we're the content creators that they're kind of seen and then obviously younger than me. So people
Unknown:my age, social media are still doing it. I just suck at it. Yeah. Okay. Yeah, definitely. Because those the younger middle school high schoolers, they can make, I don't know, 25 tiktoks a day.
Riley Harden:Yeah. I mean, that's, that's a whole different world. But yeah, I don't I don't have a lot of my age or, you know, there's a lot of content creators that do like day in the life of their, you know, full time corporate job and stuff like that. But that's more of like, one video a day or one video a week type of thing, not necessarily just spamming people with dancing videos in the hallways or whatever it may be.
Unknown:So it's changed quite a bit from when it first started. What was the point when, when tick tock started, what was the point? I mean, I feel like it was just dance videos.
Riley Harden:Yeah, I mean, that was the big thing. And it was more just fun in terms of go record yourself doing something stupid or something funny, and it was more about fun, which I think at the core of it, it is still supposed to be fun. But you've taken like, obviously, businesses, brands and content creators have taken the more serious route and use it for official purposes quote unquote official purposes. But you know, looking at our recent, a recent video of ours on tick tock, which is at heart and digital, if you want to look us up with a quick plug for that, before I get into this, as we're posting a lot of videos of Kaylee's graphic design work lately, you know, logo designs. What else have you done? Is it really just your face? Oh, yeah, she did some photoshop editing, for YouTube thumbnail. So we're gonna make a shift, or make a genuine effort to create a lot more like design concept design thinking videos for tick tock Instagram reels, YouTube shorts and all that because there is a market out there for it. And people do watch that stuff. So go check it out, if you haven't already. But back to the analytics. You know, in terms of viewership from our recent tiktoks, they break it down 18 to 2425, to 3435 to 4445 to 54. And then they stop at 55 Plus, so if you're in that 55 Plus, it's, that's the age group that I'm sure is not creating any content at all, but there are people that are watching, you know, 1% of the viewers from this video were 55 Plus, but the majority is 25 to 34 51% of viewers than 18 to 24 was at 32%. And I think that those two groups, the 18 to 34 are also the big creators on the platform.
Unknown:Okay. So I just didn't know if like, I'm out of the age range of like, knowing how to do this, because that's how I feel now, but a lot of my friends are all about it. And yeah, it just takes me forever. I was telling you earlier, yesterday when I was trying to do it, like, I can't decide ever if I should go find a template and find a video I like and then try and like recreate that or if it's better to I just happen to take this video, I'm I guess I want it to be cool. Yeah, when I make them, I want it to be like a bunch of different elements. So I'm probably making it more complicated. Myself.
Riley Harden:Yeah, I think you probably are because you have more of a creative thought process than a lot of people who just literally slap videos together and don't actually do any editing or kind of the creative side of things. They just record videos. And some people don't even do transitions, or it's just one long video and one cut like, so.
Unknown:I've been trying to I spend a lot of time trying to pick out a good song. Yeah, I had a problem with that on Instagram reels as well, though, for the business. Yes, for the business. But just even on my own videos on Tiktok trying to find the rights, because that's important to me. Yeah. But is it worth the time? Probably not. Because I don't get that many views. Yeah. So it's not that big of a deal. But is that a problem that people I know for the business? Yeah, finding audio
Riley Harden:for the from the business side of things. Yes. Because if you have a business account, you're limited due to copyright issues and all this other stuff. So then you're stuck with a super generic audio, which sucks and those aren't fun. But I think it is kind of hard even just from the general creator who doesn't have a business account to find the right audio because if you're trying one, there's the trending audio, which if you use trending audio, hopefully your video gets picked up or seen by more people who are scrolling through that, that specific audio tag. But sometimes you just want it to match up perfectly, like the music dropping or something like that perfectly. And that that can be you know, the more thought process, the more thought you put into video in terms of producing it. Yeah, you're gonna have just naturally have more issues and put more time into it. So
Unknown:cool, so I'm screwed.
Riley Harden:Well, yeah. I mean, you just want it to be a good product that you're perfectionist. So that's how it is
Unknown:and is the idea behind the copyright music issue. If you're trying to sell things using someone's music,
Riley Harden:yeah, that's kind of like people. It's it's more about fusing Yeah, the the artists and stuff wanting recognition for
Unknown:it and but if it's a personal account, you can use it which is fine.
Riley Harden:Yeah, it's, it's, I think they're making a shifts to kind of get over that and move on from that but a lot of vacations. I've
Unknown:seen all the Tick Tock dances to like songs that came out when I was in middle school. Now there As a new tech talk about it in songs popular all of a sudden, feel like that would only be a good thing. Yeah.
Riley Harden:I mean, it is except for if businesses are trying to monetize off of that song, which I mean, I believe if you're a creator account and not so that, like there's the Creator business and personal accounts, and creators have a lot more flexibility and freedom there too. So like, that's why you'll see a bunch of like, influencers who are able to use those specific audio tags and things like that. But yeah, I mean, I think tick tock has helped out music artists, yeah, a lot. You know, they get their song trending out of nowhere. And then people go, Oh, my gosh, Spotify, right? Apple Music and it just like, they get more downloads, they get more listens on YouTube, they go watch the music video from 20 years ago or whatever. So
Unknown:I've seen a lot of people being like, kids saying to their parents, Hey, I just found this new band. You've probably never heard of him. And it's like something for sure. Yeah. We listened to when we were young. Yeah, I've seen that. Okay, so the music thing. What's popular, like, there are so many artists now who have become popular because of tick tock. Yeah. Is that like a legitimate? Obviously, it's legitimate. They've, they've gone on tour. They've done all this. Yeah, but do we think that it's, I don't know. I'm trying to not say like, not a scam, but like, what's the word I'm thinking of? For the love of God.
Riley Harden:I mean, there is a market for becoming an artist.
Unknown:Like you record one song you put it on Tik Tok. All the sudden you're famous, but then in real life, can you actually sing is what I'm trying to get at?
Riley Harden:I mean, I think that's an issue in general with music, not necessarily tick tock specific issue, because, I mean, there's a lot of artists that have super catchy popular songs, and then you go hear him in concert, why off? They're awful. So I don't think that's necessarily Tiktok specific thing. I mean, they might get their music out there and discover more than an artist in the past who had to rely on radio or something like that. Because I think a lot of times, radio companies can filter out the the spammy type stuff. But I mean, yes, there's more discoverability for unknown or up and coming artists, but I think there's a legit market for those real and actually good artists on there to to, to post their work to tick tock or Instagram reels and get discovered get picked up, do whatever. So I think it's helped the music industry quite a bit in general. Yeah.
Unknown:Because I've seen I follow. I don't follow them. Let me rephrase. I have a lot of people on my, for you page, that they're like, teasing you with the songs, then they never released them. Yeah. Well, I guess there's other
Riley Harden:you have to click through their bio, and then click the link because they want you to listen to it on Spotify. So you add them on Spotify, or SoundCloud or whatever it may be. So it's
Unknown:still a while. I mean, they're running the business. They're trying to make money. Yeah, same as anybody else. It just is irritating for the regular viewer. I guess. I'm like, I'm not trying to do all that. I just want to listen to the whole. Yeah. Okay. Um, what about people trying to make it big and tick tock? Is that like a real life plan?
Riley Harden:Yeah, I think it is. I don't think it's specifically on tick tock. But I think being a social media influencers, by all means, a real thing. You know, Nate and I talked about this in Episode 49. Last week about not just putting all your eggs in one basket. So while we're talking about tick tock specifically, yes, that can be one of the platforms but you know, people are just getting out of college or getting out of high school. Like I'm gonna be an influencer and then they just start creating tons of content. And it's, you know, it gets over popularized by the big name YouTubers out there the past like David dobrik. And all these Emma Chamberlin I know you like like the those those vloggers that were around before Tik Tok took off kind of made that influencer world a possibility. And obviously tick tock helps and Instagram reels helps. But it's super competitive too. I mean, everybody's like, I want to be an influencer. I want to make money on tick tock by law. And while you can do it, I don't think people realize that it's it's a ton of work. It's it's a lot harder than just throwing up videos every A and doing all this stuff like you have to put some actual thought into it. And you know, some people do get lucky and not necessarily lucky again, they're trying hard, but like people that just don't produce things, they really just throw up random videos and their videos take off and then yeah, people have funny. Yeah, yeah, I mean, so there is kind of the lock aspect to it where you throw something up and it takes off. And now you create a whole video series of doing the same thing, but a little different when people say, Hey, do it with this or deal with that. And so yeah, it's it's a real thing, but for most people, it's a lot more work than they expect. So
Unknown:I guess, I've seen I have, I do follow people on Tik Tok, who, just like, Elise Meyers is one of my favorite, I'm sure, sure everybody's favorite. She just talks about real life stuff. And then people loved it like, Yeah, I wish I could do it. But then she also talks about how overwhelming it became. Of like, now it's a full time freakin activity. Yeah. So I don't I guess I don't want to ever be on that level. I just want to make tic TOCs. For fun.
Riley Harden:Yeah, but it's kind of the same way with this podcast, right? I mean, it's, it's been, we talked about an opening that this is Episode 50, when we're almost two years in, and it should really be closer to Episode 100. But it does get overwhelming. And you know, oh, I had a great idea. I wanted to start a podcast and do all this. But it's a lot of work. And it does get overwhelming when you're trying to do other things on top of the podcast or on top of being a tick tock star, whatever. It's, it's a lot of work in can be very stressful. And that's why like, there's been multiple periods in this podcast that not this episode, but in the life of this podcast, where I've gone three or four weeks without an episode, because I get overwhelmed. I get stressed out and then I just don't want to record and then life happens. I'm super busy. And all of a sudden. Yeah,
Unknown:I mean, that's why people come to us for social media help in general. That's a whole job on top of their actual job. So I guess it makes sense. So I should cut myself some slack. I mean, super novice.
Riley Harden:Yeah. I mean, you're doing it for fun. And I think there's a lot of people out there that have this grand idea of being awesome on Tik Tok. And then they start creating and realizing it's hard and it stresses them out. And it's not fun anymore for them. So I think you really have to take a step back and examine or think about why you wanted to do it in the first place is because it was fun, right? Yeah. And if you're spending two hours on every single video and trying to push out three videos a day, like That's just insane. And that, then isn't fun for you, right? No. So you know, posting a video every other week or something when you just have something fun happened in life and you want to post it like that's, you know, that's, I think the fun aspect that Tiktok should be about not just this insane pressure to be posting constantly and not make it fun.
Unknown:Have you? This might be a weird question, because you're a guy. I don't know if it's the same for guys, but have you been in any weddings, where they had to record tiktoks While you were doing wedding stuff?
Riley Harden:Luckily, no. I think the last wedding I was in was before COVID Maybe. And that was before Tik Tok really blew up. So I have quite a few, three upcoming in the next year and a half or so. So I wouldn't be surprised if I am but
Unknown:I haven't had to yet either. But I'm in a couple of weddings coming up and they've been the brides have been sending Tik Tok saying like, Oh, I saw this. This is what the bridesmaids do this. I'm like, Oh my gosh,
Riley Harden:that's that's a lot. Yeah, I mean, like,
Unknown:oh, wait, let me stop doing this thing during the middle of the wedding day prep, because we got to go to a tick tock.
Riley Harden:And I would ask like, what's the purpose of that if it's just you know, if it really is to have fun and just document your experience and just like you would post your wedding pictures on Instagram, great. But if like, the bride or whatever is trying to like, I'm going to document this deal all this super serious stuff and post it on Tik Tok in hopes of monetizing my Tik Tok or like getting some brand deal or like getting a huge amount of following like, I think depends on their motives on Yeah, if it's really fun, or if it's like, if she's super insane about it, like that's gonna not be fun for everybody. They're gonna, by the time the wedding rolls around, they're gonna, everyone's like, I don't want to do this. I'm stressing people out.
Unknown:I'm hoping we don't have to I just, I watched one video that a bride sends me and then my whole page is just all these different wedding related things. So obviously, whatever tick tock is doing to their algorithms or whatever it is, like sometimes I'm pretty sure I don't even speak things out loud. I love thinking about it in general, and it knows so
Riley Harden:that's how all social media tick tock, just really good at
Unknown:really good at it.
Riley Harden:Wishing it Yeah,
Unknown:I went to a dress shop with one of my friends that's getting married. And then all of a sudden I got Say Yes to the Dress videos. On my own tick tock. I'm like, I didn't even look that up. Yeah, it just knew.
Riley Harden:Yeah, that's, that's the scary side of social media that that can be a whole nother conversation that I really don't even want to get into. But I mean, every platforms like that, you know, I could sit here and I'm,
Unknown:I bet you we talked about this, and they're gonna have some wedding dresses. Yeah. I
Riley Harden:just mentioned, weed eaters, and I want to get an ad on Facebook. For weed eaters. That's how social media is. Yeah, it is. And that's why it's another conversation. I don't really want to go super in depth to on an on an episode on I'm not the expert, and I don't I kind of purposely ignore it. And just it is what it is, but
Unknown:Okay, so I have another question. Yeah. Because you mentioned it last week, I think when it was here, about tick tock, maybe transitioning or going a little more educational? Yeah. Is that like, educational, like learning useful things? Or just like, me learning how to cook things? Because that's mostly what I learned on Tiktok anyways, or like, how to do random sewing projects? Or like, is it going to be like, school educational?
Riley Harden:I mean, I think it can be educational from every industry that you look at it from. Right. So are there math teachers probably doing school related activities on tick tock? Maybe not, because, you know, there's that age limit, the apt to be on Tiktok. But, you know, there could be college related math stuff, or I'm sure there's a market out there for it. I think every type of industry you mentioned cooking specifically, yeah, there's cooking instructional videos, which are popular. There's instructional videos about how to do well on social media. Like I think any aspect that you can, any industry and the topic you could do educational stuff on because there's always somebody out there looking for more information about said topic. So do
Unknown:you think that means it's gonna go away from just funny for the sake of being funny?
Riley Harden:No, because I think everybody has their different reasons for being on tick tock, right, every some people like you starting out were was just funny viewing videos. And I think people's preferences change over time. But overall, I mean, everyone, like even day to day, my preferences could change if I'm just in the mood to learn about running a business or something and I click on one video, and then I just go down a rabbit hole. So I think it's not going to go away or shift from funny to educational or educational or funny, I think there's always going to be a balance of enough content for both to keep people engaged on the platform. And I think that's what Tiktok wants. So
Unknown:and I don't know if this is the thing or not, but do they have a any kind of sensor or like any kind of fact checking, that's what I'm looking for. Like Facebook, if you post something and it's not truthful, they throw up there a little fact check thing and it's gone. Do they have that on tick tock or anything goes?
Riley Harden:I think they do and people you can report stuff that's crazy. But for the most part, it's you know, if somebody's out there talking about their political views, and whether it's a conspiracy theory or not, I mean, I've seen conspiracy theory videos, a lot of that stuff. It's, you know, either not true at all or just you know, it is conspiracy. I don't think that they really do as much censoring as Facebook by any means.
Unknown:I like that. Yeah, but for business purposes, I guess it's good to you can pretty well posts. Yeah, whatever you feel like
Riley Harden:yeah, I mean, there's obviously the the restrictions, the things you shouldn't say, and we don't have to get into that everyone knows their stuff you just shouldn't say, on social media or in life in general. But I think it's very open to letting you voice your opinion, whether you're just talking or sharing photos, videos, and whatever it may be that they let you be an open minded creative person. So
Unknown:do you think like, what percentage of people do you think are just on Tik Tok? For fun?
Riley Harden:I think at the end of the day, everybody, right, I don't think there's a person who joins Tik Tok and, and says, I just want to watch educational videos on Tiktok over and over again, because I think that's, that's YouTube. Right? Okay, we'll just go search on YouTube. I think at the end of the day, everybody's on tick tock to have a little bit of enjoyment. Whether it's educational videos about how to cook something, or watching funny videos, you know, like fail videos, things like that. I think at the end of the day, everybody's on there to have fun in one way or another.
Unknown:What's the craziest thing you've ever seen? On tick tock, tick tock?
Riley Harden:What do you mean by crazy,
Unknown:just weirdest? Or, like, why is this out on the internet? Or?
Riley Harden:I don't know about like, crazy weird, but like, I've seen videos of people being shot and stuff on tick tock, before it gets taken down. Or it's like, it's barely blurred out, like police body cam footage and stuff like that. That it's like barely blurred out or something like that. And it's it always has that like sensitive materials like warning. So it's blacked out when you scroll over it. But I mean, I don't know if those videos really stay up much longer, like they probably get popular, and then they're gone. Or they get taken off for violating terms and stuff. But I have seen it. So
Unknown:what's the coolest thing you've learned? off of a video?
Riley Harden:I don't know.
Unknown:I follow a couple people like one girl has Tourette's. And she just sits there and talks to you about people's ending questions. And she just answers them. And I think it's fascinating. Like, I don't know anything about it. Yeah, or the one. There's a little girl who's deaf and has cochlear implants. And her, her and her dad just make videos of like, actual real life situations they've been in, and how they handled it. And I'm like, fascinated.
Riley Harden:Yeah, I mean, on the same side of the threats thing. I've seen other creator who is in college and has threats and goes and records herself in class every day. She always has friends sitting next to her. But I think it's, in a way it's funny. And I think it's meant to shed a funny light on it. But it also at the same time shows the experience that they have to go through. So that's kind of cool. And you get a better understanding of it. Because I've never personally been in class with somebody who's had threads, but I'm obviously there are so how do you I think it's kind of an educational piece there. of hey, this is how you should respond to react and just kind of you know, it is what it is they can't control it. But at the same time it's meant to be in a light hearted funny way at the same time. So back to the thing I've learned that's when I don't know if I can answer off the cuff because I personally don't use tick tock for a lot of learning purposes. I think it's a lot of funny enjoyment and type stuff for me still so obviously the business side of thing is different, but my personal tic TOCs more just funny or pick a wall or like random stuff, not necessarily educational. I mean, I guess I've learned how to create tic TOCs like and use different thoughts and not necessarily templates but ideas and stuff for tick tock so I guess that kind of counts.
Unknown:I suppose. I mean, I if you asked me on one day What was all over my tic tock you'd be completely different from I don't like actively go search for anything ever. Yeah. It just comes to me and then it knows what I want to be watching I guess. Yeah, but I do. Do like during football season, I end up with a lot of cheerleading videos or it happens but Okay, so the new thing is the Tick Tock shop it that is new, correct. I'm just not behind the times
Riley Harden:new ish. It's been around for a little bit.
Unknown:Do you recommend that for any of our Well, I Yes, in general, do you recommend tic toc for our clients? Or is that more of like a time consuming?
Riley Harden:I recommend that if we can be in person with our clients. Absolutely. I mean, there's always videos you can do to you know, even if it's just talking about your services is better than throwing up a graphic on social media, right? So the more you can get video involved, no matter what industry you're in, the better. So with a lot of our clients that we're doing stuff in person with, yes, we're on Tik Tok. And we're about to start with a new one and with our clients who are not like our clients in New York, I don't have creative control the good video with him, but we are doing like a vlog series, you know, we've produced 89, or something vlogs with them. And now they're uploading to Facebook reels. We're just on Facebook, Twitter and LinkedIn with them. So no Instagram or Tiktok. But with real is being on Facebook. We publish it as a real now. And it's just a zoom recording. But that's getting more views than their YouTube channel or anything like that. So definitely recommend that. And I think I always say, video is the king of content. So any way that you can implement it, whether it's on tick tock, Instagram, Facebook, or even honestly, just recording videos and posting them on LinkedIn, if you're big on LinkedIn, the better.
Unknown:Okay, I've been wanting to know this for a long time. It's not necessarily tick tock, this is just probably any social media platform for business purposes. If you are not going to gain direct customers from it. Is it worth putting in all the time to create all this content? For just the universe of people like tick tock can go to anybody anywhere? They maybe don't live with your businesses. Is that going to do you any good?
Riley Harden:Yeah, I think so. Not just saying that because we want more clients, but I really think one with tick tock I used to think, no, at first but Tiktok has some more location specific targeting now that you can throw in your location. And if you really wanted to, you could just search Tipton, Indiana and see all the videos from Tipton. So like there is a little more targeting on tick tock now, but in general terms, yes. Because if you're not necessarily making sales right away, you want to be the first person they think of whenever they go, Oh, my back's really hurting. I need to check out into looking at new a new chiropractor. I've never been to the chiropractor but Kaley share this funny video from her chiropractor last week and I popped up on my Facebook and that's the first thing I remember. Right. So it's not always I think obviously the goal of social medias for businesses is long term. Getting customers or clients out of it, but you don't always just see it within not during Yeah, it's you just want to stay on people's minds. You want to capture their attention so that when they do need your services, you pop into their mind first,
Unknown:even if you're not selling well selling online in general, but I always for the greenhouse for gooseberry. Like yes, we can post beautiful pictures of flowers on Instagram all day long. Yeah. But Are any of those people actually going to come to a location in Central Indiana? Like if they're followers from across the country? Is it going to gain us anything to be worth putting in all the time? You're saying yes either way. Yeah. may know somebody who knows somebody Yeah.
Riley Harden:And you know, they, they just love I don't know knockout roses in post a picture these awesome knockout roses and they send it to their friend who happens to live close by and say look at these are even if they're not close by, but like, you just never know the full reach of what one post could actually do. And with social media, the reach is almost limitless, and just that one that does take off that gym or Sade's gets shared this because this is a crazy scenario but like Jim Mercedes gets Yeah, get shared this photo of gooseberries, roses, or bushes or whatever it may be. And then he's like, I want those to decorate my house and then all of a sudden, he buys up greenhouse or something like
Unknown:that could happen. Fresh. That's an
Riley Harden:extreme scenario but that is like it is crazy. stream but is it potentially possible? Yeah, yeah, I
Unknown:suppose. Yeah.
Riley Harden:I mean, at that scale, yeah. Most of the time I have
Unknown:a friend she just records videos of her kids in the car singing. Yeah. And they sang one song and I'm it was maybe Jelly Roll, commented on it and was like way to go dude or something. And then all of a sudden she gained like 1000s of followers because one famous person commented on her Tik Tok. Yeah, like that is mind blowing. Then you got all these followers and then the rest of the time they don't really care. Yeah, and
Riley Harden:there's some things like when you are posting stuff to Tik Tok, be mindful that literally anything could take off and could change your entire social media. presence with one video, like, yeah, bad or good, bad or good, right? I mean, somebody comes in, for this instance, somebody famous comments on it, they get 1000s and 1000s of new followers, or they do edit, and they get 1000s of new followers. And now everybody's scrolling back through all their videos, and they maybe happen to post something controversial. It doesn't even have to be necessarily like right or wrong, but just controversial. And then people blow up that post and start leaving hateful comments and leaving threads and all this stuff like, so it spirals real quick, it can spiral real quick. So like, yes, creating social media posts in tic TOCs and videos, and all this stuff is fun. But when you're putting it out there to the public, you have to just keep in mind, okay, there is the potential for this to go big and there could be bad sides to it that you've never even thought about before. There could be a lot of good things too, you know, you help a charity and in your free time in one of your video goes off. And now people want to help out and donate to your charity or whatever it may be like there is the good side of it. But there's also a very bad side that can lead to people getting super depressed or now they feel pressure to create all these videos for this huge following and they get super overwhelmed and like there's a whole bunch of that's kind of the whole mental health side of social media too. So it's just
Unknown:a rabbit. It's a rabbit hole no matter what. Yeah, whether you're creating or watching or Yes, any of the above. Okay, you said something about do wedding. I don't know how to do that. How do you do that? On Tik Tok? So, since we're doing a random q&a, yes, I
Riley Harden:will pull up a tic tock.
Unknown:I don't even know how to repost tic TOCs on tick tock. Is that new? Or am I?
Riley Harden:It's literally just the hit the share button.
Unknown:No, but you share it on your own tic tock. Yeah, it doesn't
Riley Harden:show up in your I love this video.
Unknown:It doesn't show up on your list of videos.
Riley Harden:Yeah, but it shows up to like people are scrolling through their following page. Like you saw you liked the video I reposted. It was just the hardest digital
Unknown:video, but it doesn't tell you that I liked it. It says you liked
Riley Harden:a video that I reposted. Yes. So it's really just, you hit share right in the bottom right corner. This is tick tock specifically. And then you can share it too. You can repost it, you can send it in just a message like a direct message to anybody, you can share the gives you the options to share the link on all these other platforms or just copy the link. You can save the video. And then down at the bottom. There's the duet option. There's the stitch option. Okay, what is I don't know what that stitch is kind of where you take part of the video and then you talk about it. Like stitching I think it's five seconds maximum so you like there's a five second funding clip and then you give your reaction to it or like somebody very viral video says something crazy or just outline is really wrong. And then you get that five second clip but then after that you come on and talk about how it's wrong or something like that.
Unknown:So then you can continue your video. Yeah, so what is the do it then
Riley Harden:do it is where here I'll show you so you're like side by side.
Unknown:And you record you record your whole video while it's while it's going. So that's when people are like someone record the song. And then the next person wants to add their harmony to the song yeah Okay, is it used for any other actual purposes besides x? That's all I've ever seen.
Riley Harden:I mean, you see it a lot in the educational landscape of creating content, where somebody does this or like, reviews of things and stuff like that, like a specific like Gordon Ramsay gets on and do what's a bunch of cooks making food and stuff like that,
Unknown:you just, you just talk, you don't have to necessarily do what they're doing.
Riley Harden:No, you can do whatever you want and your video, but it, I mean, the process, the thought process is, they get a notification that you do edit it, they get tagged in it like that, it just shows up on your page, and it shows up on your page. So there's a lot more discoverability if you take
Unknown:a viral followers also see,
Riley Harden:but if they go comment on it, or reshard that do it, like repost that do it because it was a good, whatever. But I don't remember what I was gonna say now. But you basically just like if you took a viral video, and you get capture people's attention, because they saw that viral video a few minutes ago, and now they see it again, but somebody's talking about it or recreating it on their own dueting it's, you know, hoping that your video captures their attention to just like the original viral video did.
Unknown:Okay, so you can do viral audio, you can do viral video duets. And you can are there viral hashtags at certain times?
Riley Harden:Yeah, I mean, hashtags. I've never really dove super deep into them. i It's not like Instagram, back in the day, when you want to use the you don't want to use 30 hashtags, or any mean by any means. And the whole like, FYP. That was big. I don't think hashtags really play as big of a part in it anymore. But it doesn't hurt to throw in one or two. But don't.
Unknown:Don't make a list. Don't make a list. Like for me on my page. I don't have like a theme. I don't just record videos about one thing. So if I want people to see, like I made one yesterday was about tractors? Because that's what we're doing at home. Yeah. And I don't have any followers, who that's what they're looking for. So if I don't use hashtags, no one's ever gonna see it. Right. Like, I didn't use a particular tractor audio or anything? Not necessarily, they'll still still find it. Yeah. How will they find it? If I don't tell you that the algorithms that's how they work? How does it know there's a tractor in the video, I don't target.
Riley Harden:Me. But there's even like, you don't even have to do hashtags. But just what you write in the caption to you don't have to do specifically hashtag tractor. But we got the tractors out today, like it pulls all this stuff into it and push it
Unknown:when I'm searching for things. That's why even if I search for something specific, I get videos of all kinds of stuff that pop up that are not actually really what I was looking
Riley Harden:for. Yeah. Yeah, it's not just search and discoverability. Through hashtags, it's,
Unknown:but that's how Instagram works mostly
Riley Harden:used to, it is kind of I mean, it's still does to an extent, but it's, there's a lot more like discoverability, just from what you write in the captions, and if you're, you're tagging, and using collaborators and things like that, that are popular. So it's not all just post these hashtags, and you're gonna get discovered it, you can just write it in, like, Instagram specifically is pulling from the caption itself, not just the hashtags you use in the caption, okay, so,
Unknown:so when you go to make a tic tock from scratch, I asked you this earlier, because I'm annoying, but do you just open up your tic tac? And you're like, all right, I'm gonna just go for it. Like, I have to search for something I'm better at if I search for something that's already created. And I either use that template or use that sound or use that same thing. It doesn't just depend.
Riley Harden:I think it depends on your goals and what you're trying to accomplish. I mean, if you're just going in to create a video because you feel like you need to create a video, then yeah, you probably have to search for some inspiration. But if you are out doing something and you think oh yeah, it's gonna be funny to create this video or I, I'm, we're doing the tractors getting the tractors out and pull in or whatever. And I just want to capture that moment and put some videos together then you don't have to necessarily go search for a template or anything. You can really just put them together and together Yeah, so I think it's really depends like if, you know, the content creators out there probably do a lot more of searching for specific topics or a specific ideas that then they can replicate and go from there. But just every day, just users. Yeah, can. I mean, it's again, supposed to be fun. So like, if you're just like, Oh, I haven't posted a tic toc in a while, and I need to post something. But I haven't done anything. So let me create something out of nothing. And then yeah, you probably have to find a funny video or a template on cap cut or something like that. I mean, even templates on cap cut doesn't necessarily help you come up with a video idea just helps them
Unknown:to come up with it's already cut to me, it already has the transitions and it has a sound. Sometimes I'm looking even just to put a bunch of photos in as voted on. But then I can't find one with the right music or like, once again, I'm annoying about the music. But yeah. I think that's why it takes me forever, because I want I want it to be right. But it's gonna ask you another question. I just thought, Oh, the like, tick tock challenges. How late? Like, once it starts, how long does it run? And how many my challenge like the I just keep seeing it? Because I made a skip the skip challenge to see if people remember how to skip? Yeah. Like, that's been going on for a few months. But like, when is it too late to do that? When does it kind of fade out? Um,
Riley Harden:that's a good question. Because Hannah just did this for one of our clients, too, not just as a few weeks ago, or a month ago, I think within a month is like, because maybe one might get some traction for it. And it's still relevant, right? And then anything beyond that, it's kind of like, oh, that's overplayed. And so a month ago,
Unknown:too late. Does it hurt you like, does it look like oh, they're not up to the trends or whatever
Riley Harden:it can. If you wait long enough, though, then it's like a throwback. Some of you like wait six, eight months? And then do it be like, who remembers this trend in six months is plenty of time for people to read or 30 trends behind that that point or like, beyond that. So then it really is a throwback. And but if
Unknown:it's like, oh, this was a thing that happened in the summer, and I do it like mid September, then it's over with?
Riley Harden:Yeah, I'd say so. I mean, but again, if you're just doing it for fun, because you thought it was fun to do, don't feel the pressure be like I don't want to post this because it's done. I mean, for you, it's it's fun. And it was funny for you record it was funny for business is paid in. For businesses. Yeah, you want to be within probably two or three weeks at a minimum, like at the latest on keeping up with trends and things like that. Because yeah, if you wait too long, then it's like, Oh, you guys are way behind the party here we've already moved on, or I think you don't keep up or whatever it may be. But so for
Unknown:you guys, like for you and Hannah? Do you have to follow the industry trends for what our clients are in to be able to see what's popular in those industries so that you can say, Okay, we need to do something like that.
Riley Harden:I believe Hannah does like, because she logs into the chiropractors tick tock account, and she can scroll through their feed. And it's probably geared more towards chiropractor stuff than her personal feed. But like, we interact with the chiropractors page on our personal feeds as well. So like, sometimes chiropractor stuff does pop in to our so like we see some of that content too. But then just Yeah, scrolling through on their account, okay, you see some of the stuff that you
Unknown:don't have to have, like, your whole account wouldn't be like, Whatever, whatever your construction or roofing or whatever we're working on at that time. Not necessarily.
Riley Harden:Okay. No. I mean, there's some research I could do if I really wanted to, but if I was gonna do that, I would just switch accounts and do it from there so that they're there. Yeah, so my feed doesn't get taken over, but their feed is seeing the relevant content for their industry. Okay. So then, you know, that's a good way to get content ideas, as you see somebody will use construction, for example, doing something way outside of like OSHA regulations or something like that. And you can do it that and call them out for like, this is the dumbest thing I've ever like,
Unknown:that's my favorite OSHA violation. Yeah, but
Riley Harden:that's how you get ideas to then do at a viral video or something like that. And, you know,
Unknown:oh, for business, you can be like, please don't do this. Yeah. It's actually funny.
Riley Harden:Like Yeah, you can make, you can still be fun make it funny out of it too. But like that's just kind of how you can get ideas for your specific business. Those
Unknown:are Joe's favorite, too. Yeah, Joel is y'all don't know Joel. But Joel is my husband. He is adamant that reels is just the way to go. He refused, like, I kind of refused for a little bit. Like a couple years. He is like, I will never get Tiktok. But then he sits there on reels, and he'll show me things that I've seen on Tik Tok like days before, and then be mad that I've already seen them.
Riley Harden:Yeah. I mean, Justin was that way for a while to? Yes.
Unknown:He sent me Instagram stuff all the time. Yeah. I mean, it's
Riley Harden:really a lot of the same content in the same even now with Facebook reels, you see the same stuff. Yeah, multiple places. It's weird though. Like my Instagram reels, my tick tock feed, and my Facebook are all kind of different. Just like, I see random stuff on one, and a whole bunch of other random stuff on the other and Tik Tok is just completely unique. So my feeds actually are kind of different, but I do see the overlap sometimes.
Unknown:So if you anything you share, like repost anything to on tick tock. It keeps track of all of that, to give you a better experience, even if
Riley Harden:you just click on somebody's like, you don't have to like a video, comment on it, share it do anything. But if you click on their profile, see if they have other similar videos or like watch part two or something like that. So then that counts as a trigger for the algorithms to be like, Oh, they like this type of content. They like this creator, whatever it may be. So then, the more and more you do stuff like that, then yeah, or even like, your watch time on a specific video can trigger getting pushed certain types of content. Oh my gosh. So it's literally like if you don't want anything to be curated for your specific needs, just swipe into a
Unknown:lot. And don't watch and fuse tick tock. Yeah. Can you like, if you do that? Will it be overwhelmed and be like, I don't know what this person wants?
Riley Harden:No, I mean, maybe but I think it'll still just go on previous stuff watched. It might not push any new topics or new trends or whatever.
Unknown:Spotify is the same way. Like if you listen to a full song. Yeah. If I just do is it the same content? Yeah. Yep.
Riley Harden:And then so that they know what to push to you next, so they can keep you on your, on their platforms, so then they can try and run ads and make money off of you. So
Unknown:I mean, I pay for that. But is there a paid version of Tik Tok? No. Is there going to be are they going to try and make it like, probably? I'm sure can you be verified on Tik Tok? Or is that not a thing?
Riley Harden:Yes, you can. Okay,
Unknown:I guess I've never really paid attention to that. Is it like, you have to have X amount of followers or when do you start making money on tick tock? Like 10,000 followers or something? I
Riley Harden:don't know the exact point. But it's based on Yeah, number of followers and number of views and likes and things like that.
Unknown:And does it if you decrease does it go away? Or?
Riley Harden:No? I mean, Nate and I talked about that last week, too. Well, I guess that was that was specifically that was YouTube, I guess. But now usually, when you hit a certain point, then you're kind of in the program. So
Unknown:do you watch that one bartender lady on Tik Tok? I don't know her name for the life of me. But she said like she doesn't even work her actual job anymore. She just goes to the bar records, the videos and leaves. Yeah. Because she makes more. I'm sure. I guess it's just so mind blowing to me that,
Riley Harden:but she's probably doing a lot more and spending a lot more than what you see on her 62nd video. Every day that she makes she probably makes three or four records that video five or six times and so yeah, at what
Unknown:point? Do you have to hire someone? Like how big do you have to be before you have to hire someone to do these things? Do you recommend people just try it themselves?
Riley Harden:Well, yeah, like obviously, I've never been in that position. But like when I think once you start making more than like, once you start making money that can sustain you doing it. I think that's when you should hire at least somebody to help manage maybe the money side of things or figure out like it really depends on what you're trying to do with it right like some Then people, once they get that point, they really try and push it as a business. So then they need to hire like a lawyer and accountant, things like that to set up that side of things if you're really just doing it to post funny videos, and you happen to get a lot of views on your videos, and it just goes into your bank account, but you're not really trying to push brand deals, you're not trying to do collaborations with people and things like that, then you don't necessarily need to hire anybody. But I think it just depends on the avenue you're trying to go. And like we listen to. You've seen the dancing meteorologist on Tiktok. We met him at V con earlier this year. And he kind of talked about that in his session that he, he did and he talks about like when he reached that point of, you know, making enough money for it to be a serious thing that okay, now I've probably got to start recording this on taxes and doing all this other stuff and pushing brand deals and doing all these collaborations. So I think there's like that. I think, you know, once you get to that spot of making, you know, like this is getting too much of dollars. Yeah. Then that's probably the point when you need to at least have conversations with people about, okay, what should I be doing? How do I make sure I'm protected? Like there's so many different like aspects to think about when you're getting to that point? Do you think
Unknown:tic TOCs ever gonna die?
Riley Harden:I mean, unless something crazy happens, where they ban it in the US or whatever, but I don't think the concept of tick tock will ever die because fine didn't make it that long. No, because they didn't adapt. You know, they'd stuck with the six seconds and people want different things. And now you see tick tock started at 15 seconds and now they've adapted 10 minutes or 10 minutes are in there trying to become more like YouTube and like, I think if it continues to adapt, then no, I don't think it never will they even have just the sharing photos option now because people are weird and want to do that. So it's I think as long as they again continue to adapt that it's not going to die unless the government gets involved or something. But
Unknown:is are there stories on Tik Tok? Yeah, what is the purpose of that when you're they go away photos are?
Riley Harden:I mean, you can 62nd video and they go away. Just like Instagram stories.
Unknown:I guess I don't I don't do stories. Yeah, very well, because,
Riley Harden:I mean, it's all video stories. So it's not just taking a picture of what you're doing. But wouldn't you want to keep that though? Depends on what you're doing. I mean, if it's really just you walking through the store or something and you see something funny, like it is what it is, but I think it's a lot of bigger influencers and content creators they use stories more than just the everyday person on Tik Tok. And do
Unknown:those show up on people's page like like I don't even most of the time go to the page where it's my friends or the people that I once they want you to stay away from that.
Riley Harden:I mean, yeah, the more you see new stuff, the more you keep coming back or the more you stay longer so
Unknown:yeah, and I don't follow that many people. Like I follow people I actually know in real life yeah. And then I guess that's the whole point of tick tock is to follow famous people or follow influencers or whatever, but if I see their stuff I see it and I don't want to be following 6000 people because then my friends page I won't ever actually see the people I know
Riley Harden:Yeah. That's easy way to do it. Keep them separate.
Unknown:That doesn't help the people know All right. I don't know if I have any more questions about tick tock
Riley Harden:yeah, there's a lot
Unknown:that might be it though. That was a lot like this is a two hour podcast.
Riley Harden:No, you're the one that mentioned you know, we need to figure out ways to not have hour long podcast but here we are again. Well
Unknown:this is because I didn't write anything down I just am doing it on the fly. So
Riley Harden:which is good. I mean, I think there's value to that so you know if I guess we're gonna wrap things up then it's good to have these conversations because I'm sure there's people in your same situation that don't know the the most things about tick tock or anything I'm
Unknown:sure there are a lot of people do that or like wow, this girl is slow. No, I
Riley Harden:think there's a lot more than you think that have similar questions to you. So, if you're one of those people leave a comment. You know, leave us a review on whatever platform you're watching, you're listening to subscribe on the YouTube, subscribe on Apple, Spotify, all those fun things. You know, there's a lot going on in our world. I was going to talk about our online shop. But I'll save that for another episode. But thanks for joining me. Any last words about tick tock before we do officially wrap up?
Unknown:Just don't laugh at me. Anybody who's
Riley Harden:gone through this entire episode and haven't left yet? Please don't laugh at her now.
Unknown:Yeah, don't judge. I'm working on it. So sorry that I'm behind the times.
Riley Harden:But you're not trying to make money off of it. It's not like you're trying to do it for official purposes. So it is what it is. You'd like you're in that situation where people feel the pressure to do it, because everybody else is doing it. You don't have to do it if you don't want to, or you don't know how to and you just want to be on tick tock for entertainment. And so be it. Like there's no pressure to do all this stuff that we're talking about. Yeah, usually
Unknown:I only do it when something comes up. And I'm like, This is it. This is the video. This is the time, like the skip challenge. At my sorority convention. It was Wizard of Oz themed and they were doing the yellow brick road skipping, and I'm like, it's laid out here right in front of me like I can't not do it. Yep. There's a bunch of older ladies. They all got the skipping down. As a side note, they weren't experts. Yeah, like it was too perfect to not do it at that exact time. So that's really the only time I do it is if I am compelled. It's so perfect.
Riley Harden:Yeah, So moral of the story, don't take things too seriously. Don't make it where it's a stressor for you or it's overwhelming, and it really degrades your mental health. Just have fun with it. And if you don't want to create anything, don't create anything if you don't have any ideas, so be it the world will move on. You'll still watch funny videos on Tiktok. And people will still watch other funny videos on Tiktok. Even if you don't create anything, so tag us in your tic TOCs. Yeah, tag us. So tick tock on things, even if they're not your tick tock, but funny ones that you see. We're at harden digital on tick tock. So anyways, Kaylee. Thanks for joining us. Episode 50. Whoo. Yay. It was a good one. But yeah, we will. Hopefully, be making more tic TOCs of our own.
Unknown:I will work on that. Yeah. Kelly's been doing better. Oh, I didn't even tell them about my voiceover experience.
Riley Harden:Oh, yeah. Sure, we'll keep it going. Go.
Unknown:Okay, I'm so sorry, this will be fast. We've been doing these screen recordings when I've been designing things. And then so the last one was logos. It was a 48 minute video or something. And he squished it all down. And then I have to go back after the fact and like, record the voiceover. And I don't know if I just don't like the sound of my own voice or what. But every time I listen to it, it's just very awful. So that's how it's been. It's been an experience so far.
Riley Harden:And she used to give me a hard time when I would have to rerecord the intro or something because I talk and I mess something up. And now she knows firsthand what it's like to just try to record something off the cuff and mess up a couple of times. So
Unknown:and I'll get there and I'll be like, up Nope, that wasn't it. Restart. Yeah, that's fine.
Riley Harden:Yeah. So lots of exciting stuff coming down the road on our social media platforms. So give us a follow. Let us know what you think and share some funny videos with us. But that'll do it for episode 50 of the digital wrap up. We hope to see you back next time and until then, take care
