Digital Wrap-Up

A Conversation About Social Media with Quince Mountain - Ep. 52

Riley Harden

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In this Episode of the Digital Wrap-Up, Riley sits down with dog musher Quince Mountain of Bravermountain Mushing. The two talk about all things social media, dog mushing and life as digital creators, with a few other fun topics mixed in. 

Support the show: https://www.buzzsprout.com/1525549/supporters/new

Introduction: 0:00-2:06 - Riley talks about Quince's background and how he was able to interview him at a recent sled dog race.

How Riley was introduced to Quince and Bravermountain Mushing: 2:06-7:10 - Riley talks about how he first found Quince and Blair and the #UglyDogs community. He tells the story of how the Meteorology camp with the dog named Boo played an interesting part in Riley and Hannah's relationship.

Bravermountain/#UglyDogs Online Community: 7:11-14:18 - Q talks about how he and Blair use social media for Bravermountain Mushing and how the community (#UglyDogs) emerged.

Authenticity on Social Media: 14:19-20:19 - Riley asks Q if he feels more pressure to post consistently on social media since he has a bigger following who might expect more content.

How to Avoid Negativity: 20:20-28:52 - Q talks about how positive the online community around the mushing team is. The two also talk about building a community that focuses on quality over quantity.

How to Show Up Consistently, Without Losing Quality: 28:53-32:53 - Riley talks about creating quality content and his gold standard of businesses posting three times a week on social media. 

The Hotel Room: 32:54-38:29 - The interview is taking place in Riley and Hannah's hotel room and Q breaks down the room and all the crap the two have thrown all over the place. 

How Harden Digital & Design Works with Clients: 38:30-43:24 - Riley talks about how he works with clients to create content, whether they are local or far away. The two of them also talk about how just because you know how to post, doesn't mean you should for your business.

What the Algorithm Show Us: 43:25-54:37 - Hannah joins the conversation and the three talk about what types of content the different platforms algorithms show each of them. Hannah and Riley also share their new-found passion of Farming Simulator with Q.

Hannah and Riley's Relationship Again: 54:38-57:21 - Q circles back to the story of how Riley and Hannah became closer and eventually started dating because of Boo and Bravermountain Mushing.

Wrapping Things Up: 57:22-1:05:42 Riley and Q talk about continuing to learn, grow and try new things to end their conversation.

Show End: 1:05:43-1:10:38 - If you want to learn more about Quince Mountain and the Bravermountain Mushing team, check them out on Patreon: https://www.patreon.com/bravermountain

Support the show

Riley Harden:

Welcome back to another episode of the digital wrap up. My name is Riley and I'm the host and I'm the CEO of hardened digital and design. Really excited for today's episode. It's been one that I've been looking forward to doing for quite some time now. This past weekend, I was able to sit down with quince mountain, or as many people call him que up in northern Wisconsin, we were up there for our annual sled dog races. And we were able to sit down and talk about social media and how he uses that how the braver mountain mushing team utilizes social media, everything from Twitter, Patreon, and kind of how a community has been built around the team. The community is referred to as ugly dogs. And it's kind of been something that really took off on its own. So we talked about social media, all that type of stuff, and then just had a really good conversation about life in general and everything that's happening. So Q is for those of you who don't know, that are listening Q is a dog musher and outdoor educator, adventure athlete, he calls it edutainment, where they do a lot of stuff, both him Blair and tell stories online. He's been published in several big news outlets, New York Times and different things him and Blair have wrote a book together. So he just has tons of stories and a ton of perspective on everything in life. And he's very interesting, and lots of fun to talk to. So I think you'll really enjoy this conversation. So I don't want to delay it any longer. So let's go ahead and jump into it. So cute. Thanks for joining me today. It's

Unknown:

well, thank you, Riley. It's been a long time coming. I've wanted to be on your podcast for a long time. I just watched you launch a business, you know, not even what, two years ago? Yeah. A few years come a long way. And I think I remember, as you were getting started, we had talked you had mentioned you're making a podcast, and I think it piqued my interest. And you said, Oh, I'd love to have you some time. And then here I am. Life got very busy. And even though I've run into since then, through the dog sled racing world, it hasn't happened yet. And finally, yeah, thank you for your patience with me. Yeah, we got some

Riley Harden:

No, this is one of my like, a lot of podcasters have a dream guests. And you've always been you and Blair have kind of been like, Dream guests of mine with everything you guys do. And you know, all the stuff that you've done over your careers in your lives. It's very interesting and just fun to talk about and how do

Unknown:

you find it? How did you I mean, we're just the dog sled team who was had a kind of a fan following on Twitter and I don't even having known you for years and, and you having like, gotten to know our dogs, you know, in person and so on and spent a lot of time with us and with them. How did you find us?

Riley Harden:

Well, I found you through Hannah. So Hannah is my girlfriend and for listeners of the podcast will know that she works with us here on digital. And we met at the state when we worked at the state together. And it's really actually a crazy story how I she started you know, we became close friends and she told me all about boo she it was I think after the first year, we met like the winter and spring after the first year she came up for Dodi so that's when she like her and Beth fell in love with boo. And we became friends and then it was right when COVID kind of started. And that was when Hannah got the text or call from Blair that when you guys first offered boo to Hannah and Beth to stay with you guys or stay with him for the summer and that's kind of like my first introduction to you guys. And then I obviously followed you on Twitter and social media and everything and kind of I'm a dog person so I've fell in love with dogs

Unknown:

so to be clear your introduction to us was through social media woman you were dating got a ton from us that didn't part wasn't particularly warm toward you it for wasn't mean but was kind of wary of you. Oh

Riley Harden:

yeah, Boo is interesting character. Even what is it Three and a half years since I've first met boo now and he lives with us now, but he's still kind of there's his he has good and bad days when it comes to interacting with me. So

Unknown:

she's always been a weird his his mom is like this too and his I mean his mom Janga, you know, has done all these expeditions with us and dogs and races with my wife and but she just has this neurotic gene where she can be so brave and bold about so many things. And then suddenly, one little thing there'll be a pink flamingo standing in someone's yard and she decides that it is death in current and you know, and then she yells and yips as though it personally attacked her even though it hasn't moved and it doesn't matter. You can't talk her out of it. She knows and then you're like, after a while, like maybe GenCon or something. I don't know. I don't know. Although boo wasn't probably that afraid of you. But I know he's just has this kind of slightly neurotic weariness sometimes.

Riley Harden:

Yeah, I mean, the first two years when it was more of was meteorology camp is what they call it. Every summer for the first two years. I couldn't really even pet him. Like the only opportunity I had to pet him as if I was sitting on the floor kind of at a lower level beneath him, that he would even like attempt to come up to me and like, actually get pets and enjoy me. So he's a very interesting dog. But he's warmed up to me since he lives with us now. And you know, I take him out. Well, let me pick him up. But I don't think most people he doesn't let most people pick him up but I take him on walks i i can touch his paws now, which is a big step for boo. Yeah, I'm actually I can wipe his paws whenever he comes in. can't cut his nails, but we're working on it. So. Yeah, so it's kind of ironic, you know, the podcast talks a lot about social media and kind of met and learned about you and Blair through social media, which is a big part of I think your lives and your community is social media. And you know, for those who aren't in the mud on the musher side of social media, can you kind of talk about the community that you've built? We can get into ugly dogs in a second, but like how do you and Blair like use social media? Obviously, you have big followings. And a lot of people interact with you and share everything from machine to community activism and things like that. How do you specifically like use? Like, what are your goals with social media? What are you're using it for, for the sled dog team?

Unknown:

You know, it's so funny, as you asked this question, Riley, I just think to myself, Well, did we really build this community? I mean, I don't think we have built this community, it has felt so organic, like a thing that emerged I didn't even know and I mean, I'm not that familiar with the, or I wasn't, I'm still not, you know, with the, with the kind of sci fi fantasy gaming cosplay kind of world. So the idea of a fandom was something that was that I hadn't really experienced in any way directly. But I would say that our sled dogs ended up with this online fandom. And since then, I've learned about that kind of culture, which is really not like a one way kind of thing. Like people might think of a quote unquote influencer, where you're sending a signal or a message out, and, you know, there are sort of limited ways to receive feedback. I mean, I think, like, we have introduced our dogs to people online, and then people take and do things with that, that I never would have thought of, I mean, people make incredible art people, you know, have questions and stories, and, you know, but not just this sort of, oh, they can email with a question about that. I mean, people will make up, you know, elaborate cool stories and jokes and things that emerge. And so there's a part of me that wants to say, well, we didn't create a community at all, it just emerged but I also remember, you know, in a nother another life, I guess, I I've taught creative writing and writing workshops. And I remember how important it was to me as a teacher, and I think it is to have, have the class meetings and the group feel like an insider experience like, like it was important to me that the group of students you know, because these are like small workshops really how have 12 to 15 people. And, you know, they're college students, they might be used to going to big lectures or something and you have to quickly, like, make it a group, well, how do you do that? Let's see you, you offer sort of things that, that create a culture that specific to the course, that we all kind of share that, like brings us all in, you know, from wherever you come from. So it's not this, like, you know, and especially the writing or creating and insecurities people can have, you know, there's quickly these hierarchies. But if you make it like your cool little club that everybody in your class is in. And it's like a team, you know, it probably is a lot like a sports team. And it's, it's much more successful to teach a course, especially a workshop type course, it's, that's collaborative. Even if you're having your story or essay workshops, everybody's collaborating on it in that group to help you produce a better story, you know, and then you're doing the same to there. So hopefully, what's being made is not what would be made, if somebody were just working individually, right? It's hopefully better. And so we want, we want to make a culture that, you know, people are sort of bringing out the best in each other, and it's like a team, and you're all helping each other. And you all get to celebrate each other's victories, and help each other through the hard times. And I think that's what. So as a teacher, I would deliberately do things to create a kind of shared cultural experience in my classroom where people could be responding to a kind of prompt or series of exercises I put them through, or series of experiments. Sorry, I'm gonna say that, again, people could respond to a kind of prompt or series of exercises I put them through or even, you know, some funny little things I did, like, once I remember, like, telling the students that there was going to be a test, or a quiz, and there wasn't going to be a test, but people respond to tests, you know, I mean, it's like just an inter genic thing. Yeah. I don't know, really, why did this not remember it? Well, but like, I lost the tests. I mean, I didn't lose the test. Yeah. But I just said, I lost the test. So that we would have this like, blank day of like, people had felt like they prepared for a thing, then that thing didn't happen, then what do we do? You know, and that's kind of like the real test, so to speak, but it wasn't going to be graded, like people get an A or an F, you know, that wasn't the point, even though that's what people were expecting. I had never explicitly said that, you know, but the test was like, Oh, shit, now we have this open space in front of us. What do we do with that, and that kind of is, like every piece of content or writing or media, you know, that that someone creates. And so it was a way to sort of back out of that, or be disarming in a way where some of the students who had been, you know, the most comfortable and confident were, were the ones that were the most disarm? Not that, you know, they thought, oh, there's gonna be a test, I'm going to be prepared. And then when there is no test, and we just have to have this day, and I'm looking at them, like, what do we do? I mean, they're all kind of having this shared experience, like, oh, we were all there, the day the teacher lost the test, and we had to come up with something. Yeah. But just sort of invite people or give people the space to create something, and to be present to listen to it, respond to it and share it. I really think that's more what this like our online community has been about. So I don't think it created it. But I do think that I should probably give, you know, especially my wife, and this is something we talked about a lot while we were both teaching separate kinds of courses, but both teaching. And was was the need to kind of give people a container or create a space or give them room to do that type of thing and to have a shared culture.

Riley Harden:

Yeah. Yeah. So do you feel like you didn't create the community, the kind of community came to you? Do you feel more pressure to you know, I haven't. Like, for me, I manage a ton of social media accounts were contracted to do X amount of posts, but even like on my own personal accounts, I feel like I need to put out certain amount of content whether it's about the business or for like, I have a big following on Instagram for my pickleball and I have kind of brand not sponsorships, but I should be tagging and interacting this amount. Do you feel pressured to Oh, I haven't posted in a while on Twitter. I really should. Uh, you know, share some dog content, things we've been up to, do you ever feel that kind of outside pressure? Like, pushing in on you?

Unknown:

Yes and no, I, I'm pretty authentic in that. I think whenever I post on Twitter, it's like, because I have something to say, yeah. I think it's more like, what I won't share. You know, like, I'm not going to share five or six of the same things in a row. Even if I feel like it. Usually, usually, I'm pretty good at that. So, you know, like, I think of engagement. People, like, people like to engage and interact. And you know, you could have, for example, you could have a, an invitation for people to share their dog pictures, or you can kind of create a container, knowing like, look, I'm going to who share a photo of our dog flame, who likes to crawl in this box, and we call it her feelings box. And we say she really gets in her feelings as we notice, she just sits in this weird plastic tote container, or she would go like sit in a boat. And she, I mean, on the ground, like a boat that was just parked in my driveway, because I'm a rural person who has boats around the yard. And, you know, that may or may not float, but she'll she'll just sit in there. And you know, as you take these pictures, like look flames in your feelings boat, again, flames in your feelings box. And we know how the internet works. We know that that's essentially an invitation for people to respond with what their pictures of their own dogs in a box or a boat, right. And that's what really, I know, that's fun. Like I, I love to see that. And it's more I love to be surprised and delighted by what people Yeah, offered to us. But I think if I did, you know, or then like people might like a poll, for example, you could you could just make a poll, what do you feed your dog in the morning or evening, you know, something like that. Anything that that that gets people to think to engage to sort of stop what they're doing for a second is going to make you and what you do more memorable. But also, I do think authenticity is about being open yourself to being changed or influenced by the people that you're supposedly quote unquote, influencing as an influencer? It's like, I think that that's what that is that that authenticity is that being open to two or more ways of communication. And it's not just two ways, because I watched the other people interact in the community, like, you know, we've all seen the meme, right? Where you just, there's like a raccoon or something eating popcorn, and you just sit next, you know, and it's like, I like that. But in the best of ways, I want to be the raccoon who sits eating popcorn, watching people bring out the best in each other.

Riley Harden:

I mean, you you start, you just post one thing. And I've seen it tons of times on both your end players. And then even if you post it and you're not able to respond or engage back right away, I'm sure you could come back to like a full blown conversation, like maybe five different conversations that stemmed from that one post that was just a simple post of you feeding the dogs or cutting up meat for the dogs or something like that.

Unknown:

Exactly. And you know, people love to talk about their pets, they're like a political, they're a usually a source of good and joy in people's lives. You're not like, Excuse me, you're not like violating your dog's privacy to share the photos. You know, they don't care about the stuff we do. So it's they make kind of nice subjects. And yeah, so so it's just an it's just like a nice thing. And I think people are hungry for nice things and connection. I mean, I sometimes sort of miss the days when social media was like mostly cat pictures, you know, and not like so divisive and whatever. And I you know, algorithms and, I mean, it was sort of nice when it was just like, time line bait like, oh, you follow all these people, you're going to see every single thing one of them posts in time or, yeah, I know I could switch certain things back. So that would be my reality. And yet I don't I guess I let the algorithm pick for me. Yeah, what's the most important I guess? I don't know. I eat sometimes they do. Sometimes they do. Yeah, I

Riley Harden:

switch back and forth quite a bit. Sometimes I'll you know, I'll get on Twitter or I I've even been using threads a lot, which is the Twitter alternative. And it's like, if you interact with one thing on threads, the next time you refresh your feed, it's just like 30 posts in a row of that exact same topic. So like, there's some times I prefer one over the other, just depending on the mood. But it's interesting, you know, you've, you talked about dogs, I always say this dogs and babies are gold on social media. So you, you have that very positive content. Most of the time around dogs anyways, but there's that other side to social media, there's so much negativity on social media, right? You just, it's almost hard to avoid whether you're looking for it or not. You just see whether it's somebody just having a one off reply, or something that just spreads negativity? How do you kind of combat that? Or like, you know, Pete, for people listening? How do you have any tips to avoid being negative or finding the negative or kind of just not allowing the negativity to suck you in on social media?

Unknown:

I mean, outrage does drive engagement. And but then he's a T engagement you want? I mean, people look at numbers. Like, like, I had someone I admire an editor I admire somewhere, I mean, not, not that I've worked with, but, you know, kind of apologized to me and say, and he's a person who thinks a lot about the internet. And he said, Oh, you know, I'm sorry, you guys aren't like, that famous or don't do that well, or something. And I thought, but yeah, we don't have millions of followers or something, but, but I don't know how that would be better than I am truly, like, just amazed and proud about the community, we have, like the, there's a number of people who've come out to the dog race were a part of this weekend, and I just, you could be doing a really interesting podcast with like, any one of them. Yeah. And it's like, oh, one person's writing a book about how they're an attorney and their partner's a felon. And one person has been a custodian dealing with issues in people's housing for years and years, and has just collected, you know, a rich kind of, you know, he's, he tells stories about the, about the people he's met along the way that are incredible. I mean, there's just like, you know, and but I don't even meaning some, everybody has a story kind of way, I mean, that we have created a culture. I mean, our community has, has together like CO created a culture that has given people space to be who they are, and share those stories and hopefully be their best selves. And, but outrage can be hard to beat, you can get a lot of clicks and a lot of money, but I just looked at this editor sideways, like what, at some point, like, it's enough, is enough, I don't need more faster, bigger, like I and I really mean that I really am saturated with the amount that I could do each of my days, and I'm satisfied doing it. And I'm, I'm able to live my life and have family and I mean, have a home? And what do you like, like truly? I mean, you know, and and I guess there's like, there's access I want or opportunities to talk to certain people or do there's things I'm interested in, but I don't know, if having, I don't know if like a greater level of fame or success of a certain kind of would help help with that. Actually, I think I can make those things happen. Yeah,

Riley Harden:

like nothing. A million followers versus 100,000, or 50,000, or even 10,000 followers, is really going to do you in the grand scheme of life. And it's

Unknown:

and if you have 10,000 followers, and you have a core of 50 of them, or 100 of them. And then you know that you can kind of do right by consistently and have really, I don't know just like like, Look, you make a podcast. Podcasting is like you are it's like a mainline to people's head and Brent, you know, you're with them through the day when they're doing their chores or driving somewhere or doing whatever and you're the I mean, you might be one of the only you know, kind of one of the main adults certain people speak. Listen to the way your voices in their head, like it's such an intimate form. I think people probably think they really know you from this. And in some ways they do. I mean, that's, that that needs. I think people can pick up on whether that's real or super contrived. I mean, I think people know, there are parts of your life, I'm sure that, you know, you wouldn't care to share with everybody in the world. But there is a real intimacy, I think, in hearing your voice and hearing the things you care about and following go and we live in this time where you can publish and publicize this stuff. And I think it's more important to just be be authentic, bring your best self give people space to be themselves by their best selves, like make this kind of container and then do right by that core of people and do right by a wider group of people, like do certain things that have wider ripples. Yeah, where you can take space where you need it, and then like, like quality, not just quantity, you know, I mean, I think it's too easy to put this stuff out. I mean, here we are in this like World of AI, like, is it gonna be even easier to bring stuff out? Like, it's not like more stuff, more stuff that matters? But to go back to your earlier question, I do think, do I feel an obligation or a duty or something to put out content and specific timeframe, I know that you're supposed to I know that every rule for podcasting, for example, says, have a schedule and stick to the schedule. I've read the NPR how to start up a podcast guide. You know, that's an I read Jesse thorns for maximum funds. Sort of rules about things like you're supposed to have a schedule and stick to it. I'm sorry, I have ADHD, like, I don't all I have arthritis, I don't have days that are

Riley Harden:

24 dogs that kind of run your life 24

Unknown:

dogs run my life. Last week, my truck broke down. I had a whole kennel of dogs with diarrhea, one boy, you know, had to get that treated like things. I mean, people have kids people have everybody has something. And so it's like, well, I don't know. I mean, maybe that's important for some kind of algorithm. And you know, my wife is, I mean, so maybe the answer is, look, if you're not that person who's going to be there, you know, Monday, Wednesday, and Friday, from three to 5pm, rain or shine. Yeah, don't become a postal carrier. And also, maybe you can just like like, what I did was marry my wife, and she's really good at doing things consistently. And I'm really good at adding some elements of surprise and delight and helping her a deliver certain things in, but not. But I think, I think it's different, like, for example, with Patreon, where people are paid subscribers, I mean, I think if we didn't, if we didn't, you know, we try to put up content. Usually, it's weekly, but you know, like, let's say, if, if we missed a week now, and again, for some reason, you know, it's okay, we you know, but like every two, but I think if we, if we went a month without posting any content, or we do mailings, three to four times a year, depending like if we if we hit certain levels, if we didn't hit those marks and do any of those things, then I mean, yeah, like there's a duty to publish according to the contract you've you've offered. Yeah, but that's kind of like people are subscribing to a thing. And maybe a podcast is a little like that, depending on how your revenue streams work. But if you're, if we're truly just talking social media, I mean, maybe there's some times you're quiet, sometimes you're not. And I don't know you could I mean, this is where this should be an advert for for your company, because this is where you come in writing so that you could work with someone like me, who might have might, my inspiration might come in bursts and I have a lot of it and you could help me either space it out or you can help me and things are a little dry to be to be frank you could say hey, you know how about these pictures from whenever or can you just send me something and I'll make I'll I'll find a way and you do have a gift I think for finding a framework or you know, a container to put that in for people and I do think people should take advantage of that because you can get lost especially with these algorithms like if you're not putting up content enough but I but I want to see like a consistent quality Which I know like do all your company would do like you don't have. You're not a bunch of, you know, people working for pennies somewhere else that's not like you're

Riley Harden:

you see it a lot like, at least I see it a lot is there's some companies out there that say they'll, they'll contract they'll work with like five dentist in the area. And then they post the same graphic that's on all five dentists page. But

Unknown:

is it a tooth?

Riley Harden:

That sometimes is a picture of teeth or something like that. But it's like the exact same graphic like same white lady teeth. Yeah, yeah. All they do is put a different logo in the bottom. And, you know, generic graphics like that don't do well on social media. And you see that it gets maybe one like or like sometimes zero likes on Facebook, and like there's just no engagement and there's no authenticity behind that. It's just like they've hired these people, the we know, we need to be posting consistently, but we don't really care. And then they just throw stuff up, because we think we need to be consistent. And that's all that matters. And it's really not at all I mean, like I say, like try to do at a minimum for this specifically, like business talking like three posts a week is kind of like my gold standard, whether it's just, that's a nice number, it's like three, one image one, just, you know, it doesn't all have to be the same type of content, whether it's three videos, three images, three, just text posts, or tweets or something like that. But if you can show up on people's newsfeeds three times a week, they at least know you're still there, and you're providing some bit of content quality for them to engage with. So it's, you know, and there's other aspects to why I say three posts a week and why we we split it up who we work with, of, you know, sometimes there's just not enough content, it's like, we don't want to push out post just to be pushing out posts. Because if you post out if you push these real crappy graphics, and nobody engages with it, that's almost worse than not posting at all. So it's, you know, there's tons of different factors to it. But I think authenticity really does, whether you're a content creator doing it for your own personal gains, even your business, or whatever it may be, but

Unknown:

make people laugh, you know, like with people nobody ever like resents you for the time you took in just making them smile or laugh.

Riley Harden:

Yeah. Yeah, it's it's funny, like, businesses think they have to be so polished and professional. And that's something we run into a lot. It's like they they have this corporate mindset of what social media has to be, but that we've found more success doing funny stuff, you know, jumping on the different tick tock trends or things like that, or like Hannah, who's often the background of this, we're sitting we're currently sitting in our hotel at the end of a long weekend recording this and hands off in the background, but one of her big clients that Haley is

Unknown:

actually sitting fully like very close because this is northern Wisconsin, and there's not a whole lot of heat in this hotel room and it's almost November Yes, it says shoulder season where they haven't turned on the Yeah, so got the air on it's like 31 outside and Fahrenheit and is like in a car, hard hat and a hoodie and seven other things it has like wool socks on and that is just covered in you know, not only the bedding for this for one of the two queen size hotel beds but this like just pile of like a Carhartt jacket, three hoodie, a bunch of like hats mitts gloves, like like the clothing that a musher might wear to do the Iditarod is just piled on top of Hannah and this bed and she's like doing some work and then like looking up from the work

Riley Harden:

it's like a mountain of clothes and we're kind of like we have to peek over it to see her over there on the other side of the room. Yeah, but

Unknown:

But you look you look okay maybe a little Winburn from the slight pieces of your you know the skin around your eyes I could see poking out from under your hat and where you have the hoodie scarf on and it's pretty there's clothes drying on the floor because these people are from Indiana and don't understand how he works apparently we had

Riley Harden:

a space heater we like made a nice little

Unknown:

but heat gorge up or down up but I think it comes directly

Riley Harden:

out from the space heater so we put it close enough that like it goes out then up so

Unknown:

clearly it didn't work. Stuff is wet. Yeah, that's I mean, you know

Riley Harden:

to a pack extras. So we have so many bags of crap because we prepare for them. Everything from 55 to 60 and 70 to a full blown blizzard. And we've seen four inches of snow up here in October before I don't

Unknown:

know where to sleep because one beds covered in clothing. The other has a box from this podcast board that you brought, like kind of as a favor to me, it might be overkill for what you normally bring here. But you were showing me I was asking about your studio, you're showing me how it works. You're like, I can just bring it on the road with me. So okay, then you also have some pre sized out, you have all your dog food in a Tupperware containers, like the portions are already made out. That was Hannah's doing Hannah's the organized one here. So like, do you need to feed your dogs? You know, at the same scheduled time?

Riley Harden:

No, that was kind of just our emergency portion of food for the drive here or back. Or if you know, Thursday was kind of up in the air for both of us. And like if, if we could have met up with you to give you Penson boo or if they had to stay with us one night, we wanted to have food because they didn't eat all day on the road. So I'm ready for repairs. We we kind of go over the top in terms of preparing and making sure we have all of our bases covered.

Unknown:

I like how you said your prepare is not preppers Yeah, I mean,

Riley Harden:

we're not like Doomsday Preppers were just, like, prepare for every situation, which kind of sounds like

Unknown:

be on my Apocalypse team. Like I Hannah could predict the weather and portion the foods out ration for us. Yeah,

Riley Harden:

I would just do whatever needs to be done.

Unknown:

I mean, maybe, yeah, I know, you would I don't even worry about you. But the maybe the social media is like dog food, like, people are like, Why should some people feed their dog two times a day and they get a treat, some people feed their dog, like dogs in the wild might not have a kill for a couple of days and might eat, you know, three times a week or something or they might eat a mouse one day and half a pig, the next, our dogs might get into something weird, you know, we might feed once a day normally. But then when we're doing a race or something where they're running 100 miles a day, or burning 1000s of calories a day, I'm actually just kind of giving them a little snack every couple hours feeding like big meals, like three times a day. But the point is, if you don't, you can feed your dogs in many different ways. But if you don't feed them enough, they're going to eventually leave and you will have. So you need to you need to feed the people that social media posts, hopefully three times a week. I think that's generally a good rule of thumb. Like if people are like I feed every day, I'm like, Okay, that's pretty sane people are like, I feed twice a day. I'm like, Well, that'll work too. I mean, maybe you don't need to, but it's okay. As long as long as you're just meeting that, that minimum and I think three times a week Well, nobody's gonna probably like resent you for that you're not over posting. Yeah. But we're still remembering you're there. And that's important. You're showing up so I like it. And I think I think people should like, can you do like a combination of you posting and somebody doing their own socials? I assume?

Riley Harden:

Yeah. So a lot of times, like we have clients that are like one of my bigger clients is out in New York, we have people in Illinois. So like, obviously, we're not driving there. We we do a lot of content creation in person for our local clients. But then there's people in other states, I'm not flying there every single day. Sometimes they'll send it to us or we're just like, hey, we here's our general posting schedule or timeline if you have something else just try and not like post within two hours of us posting something. But if if it's easier for you to just pull up your own social media and post it go for it if you want to send it to us in a text that nine o'clock at night. Totally fine too. Like we pride ourselves on that open communication of send it to us whenever whatever works best text, email, phone call, dropping into Google Drive folder, whatever it may be, we try to make the process as easy for people because at the end of the day people hire us because they don't have time to do social media. Right? Most people nowadays know how to post on Facebook and do stuff they just are busy running their businesses so

Unknown:

are they think they do and I mean, maybe they do enough but like it could be a lot sharper and more. I know some businesses where I think how like a knees are and I will say I mean I'm thinking in particular of A very good friend with a good business who does on in credible job on their work that they produce, I would 100% stand behind it. But it's not like writing or editing type work, right? That's not their thing. It's a it's a specific skill. And so but their social media posts that are full of typo or redundancy or anything, and I just cringe a little bit because I'm like you would you would I want somebody to reflect reflect the professionalism of the service that you do for people like, I don't know, if you're like a excellent plumber, then, and you don't like perfectly know how to spell and have time to do everything. I mean, that's okay. But just maybe, then people are gonna get some help. Is it that, but is it like? I mean, there's gonna be different tiers, right? It's so we can be affordable to somebody who's not Oh, yeah, the scale, it's

Riley Harden:

yeah, we work with a lot of small businesses, or even like startup businesses, who don't have just the funding upfront to pay us a couple 1000 bucks a month or whatever, like, we have different tiers of based on X number of posts per week, and whether we do engagement, like responding to messages and responding to replies. So like, we can tear it to like, match your funding in a way like, I don't go much lower. Because I preach the gold standard of three posts a week, I try not to go much lower than that, because I don't want to, like contradict myself, but yeah, we we have all these different three or four different tiers that we can work with businesses on and like when I say everybody knows how, yeah, just because you know how to open up Facebook and post a picture doesn't mean, you should. So but it's the thing, you know, the businesses that have typos, people are turning to social media for searching up like when Well, yeah, not Google anymore, like people are going to Facebook for look for to look for businesses, rather than Google. nowadays. So like, if you're creating all these typos and have bad punctuation, and your pictures are blurry, or something like that, you could be the best business to match this person, but they're going to pre judge you off your typos and your grammatical errors, and then they're gonna go somewhere else. So

Unknown:

right, and it's okay, that not everybody knows how to do that. Right? It's, it's a learned skill, like you went to school for that. And some people didn't, you know, so it's not like, I want this. The judgment isn't that somebody doesn't know that. Yeah. It's that the image they portray, when it seems like they don't care about your experience as a reader listener viewer, you know, and I think it with audio too, like I'm impressed that you write you know, I can see your your laptop running with this program in this equalizer you have in front of us and really nice microphones and stuff like that, and you try to, you know, unplug everything in this hotel room, including the heat. And I mean, that level of dedication, it

Riley Harden:

did break, trip the breaker this morning. So I'm glad that everything is still running and we didn't put too much power into these walls. So

Unknown:

what do you think like? When people when people look at your you said you look at threads, and then it gives you 30 posts of the same post you just saw, but what is what it what who? What are the algorithms feed you? What does it make you like, personally, like mine really? thinks I like which is I mean, I do I didn't know I do. I didn't know that I need videos of these women who are into archery with traditional bows, like throwing various items in the air, like not only an apple or something and shooting it, but like a tic tac, you know, really little like, I had no idea that I could watch for like just an hour. Like, like these people who shoot arrows at tiny items that they throw in the air. Yeah. And I find in summarizing and relaxing.

Riley Harden:

Yeah, so mine, it's mine is each platform is completely different, like ballpark difference. So Instagram is a lot of pickleball pickleball videos, the brands I follow

Unknown:

all that type of stuff. So eventually you just gave up and started playing pickleball Yeah,

Riley Harden:

I mean, that's if you look at my Instagram account, it's like 90% pickleball within the last two years of my post that I kind of just created that Facebook that I don't know if I've ever told anybody this but a lot of my videos and stuff that gets suggested right now is of paintball. All kinds of way out there get a little bit of paint like the videos of them shooting down the lane and you've just watched the balls go or they're running and I don't know why I got

Unknown:

my tells me where the people places Oh,

Riley Harden:

no, I get like video suggested in my feed and then I'll sit there and watch like 10 paintball videos. It's like, I played paintball before I don't play it now. And it was just weird. And then like, Twitter is more like sports and ugly dogs machine. Twitter's kind of more of a mix of a lot of stuff. But then like threads, the new one is a lot of social media, like content creators or other social media managers like that's kind of more of my networking with other people that are social media books, that kind of niche there. So like, literally every single account is different. It's weird, but like, it's weird how they pick up on different things and then they suck you into it. And then it's like, now you discovered that you like that and we're off and running. So

Unknown:

yeah, there's something called butter talk. I think we're blur watch is I don't know there's some things otter on Tik Tok. Interesting. Yeah,

Riley Harden:

yeah, tick tock, for me is a lot of funny videos. Like, each platform has videos. And that's mostly what I consume. Or that's what like, if I were to lay in bed and pull up social media, it's videos. And tick tock is just funny, like fail videos or kids running into stuff like that type of just like random funny stuff. And it's like, try not to laugh videos. It's running this the kids getting hurt. There's like a specific tick tock channel of like kids getting hurt, not like crazily hurt but like running into doors or just random stuff like that. It's it's one of my favorite channels. So, but it's weird that like, that's just way different than my pickleball or my business, their social media stuff. So

Unknown:

hey, Hannah, what's your Yeah, Hannah? What's your deal? Hannah is uncovering herself. She's under 62 layers of fabric he coats I am cold now. Gosh, Tik Tok is probably mostly Well, there's some farming videos because I'm kind of obsessed with farming simulator. The video game. Oh, the most mentioned this the most random thing right? It's addictive. And now I talk about farming while playing the game. And now I get ads on Facebook for like chicken coops all the time. I'm not kidding. Like I yeah, like it's they're always listening. So like, I play Farming Simulator. I talk about it out loud because like I stream it sometimes. So I'm talking about it out loud. Facebook picks it up. And they're like, here's a chicken coop at Rural King that you can buy for $1,500. And I'm like, it's really listening to me. I don't really want that in my Facebook feed. So that's something super random. And then oh, gosh, like Instagram. I have one for pickleball one specifically for pickleball for the brands that sponsor me. And then my own is a lot of dogs. But yeah, the whole farming random stuff that pops up has been a new thing recently. So Farming Simulator like what are you farming? Oh, there's maps all over the world that you could farm your a map

Riley Harden:

and is having a cough. But Farming Simulator. Like each map you could put there's different fields so you can do everything from corn like the stuff people see all the time. corn, wheat, barley, whatever or you can do like cotton sourdough, like not sourdough. sourdough.

Unknown:

Let's have a conversation. Let's put a little on launching that bacon podcast this week.

Riley Harden:

Yeah, but like each map you can put each field is all different stuff. So we

Unknown:

can I press a button because yeah, I said, funny, dumb thing. We kind of I mean, just about the sour? Oh, yeah, definitely. This means that. No, we don't want to press that. What's this?

Riley Harden:

That's the air horn.

Unknown:

What's the air horn mean?

Riley Harden:

It's like the boom, boom, boom, boom. Yeah, but

Unknown:

what does it mean?

Riley Harden:

Anything like excitement. It can be literally any, whatever you want it to be. What's this one? The applause

Unknown:

and this one is the like, wash. What's the wash mean?

Riley Harden:

That was like I was gonna use it as like a transition. Like, we're now transitioning to a different scene. Like if I was gonna cut from us in into like me recording an outro or something. I don't know. I've never really used that one so.

Unknown:

So could you tell me again about what Farming Simulator does? What types of things you can farm on the mound?

Riley Harden:

I will play into this and say sourdough. Oh, yeah, yep. We can't hear it because we don't have I don't I want

Unknown:

to hear it. I want to I know you need to get we need to monitor speaker in his mobile studio. Yeah. Bring a 30 inch monitor Speaker Yeah, with next time so I can

Riley Harden:

bring the full set up. Yeah. So but no Farming Simulator is something we're both kind of addicted to at the moment. And like, I'll tell a story I called the Hannah the other day. We live in rural Indiana and so there's farming everywhere and he doesn't need to simulate it like I've called them I was like, I really want to be a farmer now. Like, kind of seriously like I would love to get in a combine or harvester and go out there and harvest corn or harvest wheat or beans or whatever.

Unknown:

Have you not done that?

Riley Harden:

I've written in them before. It's my grandpa's a farmer. But I've never done it like I've never solely driven it or done it myself. So but it looks so much fun.

Unknown:

Do you think of yourself like a content farmer? Oh, that was terrible. Yes. No right answer. Did he say no? Yeah, and you're not. But yeah. One day? No, I think we can I think you can. I think I'm gonna just let you know when I have some. Hey, you've cut Hey, yeah, yeah, yeah, I mean. Oh, on farm simulator, you bale hay. Talking IRL, we're gonna come over here. If you're not like hacking, you know, hay out of your lungs three days later, then.

Riley Harden:

I have not done that.

Unknown:

It's not farming. It's simulating it's fun. I'm gonna get right on there. Right in that genre of games. Yeah. Sat like that, like people are like roller coaster repair tech. Game. Yeah, there's Is it anything that like gives you a different world that's like completely not your world that but it's still relaxing. It's not like shooting people

Riley Harden:

or what? That's why we That's why I play it. It's you just sit there and farm. Like you could like some people like Hannah hire AI's or the computer to do like the harvesting. But I find that relaxing. It's tedious and like, boring, I guess. But I sit there and drive the harvester up and down the field for three hours. Like it might take me an hour and a half to do one field in game. Like,

Unknown:

but I'm seeing it like you'd be seeing it like

Riley Harden:

yeah, you can you can do it in first person view or like you're sitting inside the combine harvester. The real farmers like it's not a combine. It's a harvester, but

Unknown:

like it's not a backhoe, it's an excavator. Yeah,

Riley Harden:

there's, there's those people that are super picky. But like you can do the first person and you see all the like actual equipment, you see a hand turning, it's like you're actually sitting in it so and then people get really into and get like, the steering wheel or the the joysticks and like gas pedals. We're not that deep into it, but maybe this time next year.

Unknown:

Wow. You know, the holidays are coming up. I know. I can imagine that. You know, Hannah might love a gas pedal for her harvester

Riley Harden:

while she sits on the couch with her feet up and just use the controllers so

Unknown:

way there were controllers here. Did you guys bring farm simulator? We could have Wait, what are the controllers for did I see that? Did I see controllers? It was somewhere else I was today. Okay, I don't know why I had a dog sled. I guess Django was playing. Maybe she's playing? I don't know what. So that's great. I'm going to get right on that because I can imagine like I see it. It sounds wild. But then when I'm like, oh, riding a horse. If I had a video of just me, right, or just like a first

Riley Harden:

Hannah, you know across the room that

Unknown:

Hannah is telling me that I can also train horses in this game. You should have brought

Riley Harden:

three mics. I do. Yeah. So well.

Unknown:

So you've got a dog who didn't like you that much at first and was wary of you and then you decided that that's why you liked following your dog team and Hannah.

Riley Harden:

I knew about you before the dog technically. But then it was like once so like Hannah and I weren't dating at this point. It was like what March or a Bro, of 2020. And we were just friends at that point we work together. And then like a month after that we started like working 12 hour shifts every single day together. But like, we were just friends, and I was like, she got the call from Blair and like, I was her very first call out of nowhere, like she just couldn't contain the excitement. Well, one of the first calls, oh, the very first call. Yeah, I just worked, maybe an overnight, an overnight shift. And it was like, 10 o'clock in the morning. I just gotten to sleep. And she called and like, we weren't on like a calling basis yet. Yeah. And then she was just like, I don't know why I called you, but I can't contain my excitement. We're getting. Like, she didn't say hello. She's just like, we're getting boo. And I was like, What are you talking about? She's like, we're getting boo. And I was like, Okay, I'm half asleep. Still elaborate what this means and just like, we're gonna get blue get boo. And I just talked to Blair and all this. And I'm still half asleep and wondering why she's calling me in the first place, because it's still kind of like, awkward. And so.

Unknown:

Ah, yeah, I didn't know that we played such a special part in your relation. You really did. See that's

Riley Harden:

Oh, Hannah's telling the story again off of microphone.

Unknown:

Don't worry. We'll give you a synopsis. Yeah. She spent the next several days

Riley Harden:

Wow. So then you were given a study guide to catch up? Oh, yeah. What's the website? Wikipedia looks a pedia. Yep, she kind of like just here. And then I like read through it all. And then she shared, I'd seen some stuff on Twitter, obviously,

Unknown:

up is from this fandom website where people just fill in facts about things, the Phantom. Like, we didn't do that. I've never made an entry on it. I. But it's there are all kinds of facts about our dogs on it. And it's a very like, what a nice sight. First of all, you can do that for any thing you're a fan of. But like, yeah, that's Wow. So then, but I feel like you're like that that's interesting, like the studious SNESs, with which you approach that and the dedication and the interest in something you didn't know and how you just went with it. But we're consistent. And then like, sort of leaned into this thing. Like, oh, here's this neurotic dog who's kind of wary of you, but like, you're gonna actually be a threat, like you're currently wearing a team blue t shirt under your shirts. And like, that is I mean, because I see you with your business. And I feel like you're just always learning and doing something new. And I wonder how much you're a person who like leans into challenge I've definitely seen you with that with the,

Riley Harden:

that is a dog racing, pretty common thing. There's other like, especially like business minded. Now I'm looking into starting a business revolving around a pickleball facility or something like that, which is a whole different challenge in itself. So not saying I'm bored with the current business or anything like that, I'm going to quit this business or hand it off to somebody else. But like, there's always that like search for learning something and doing something new. So

Unknown:

I think I see that in so many people and

Riley Harden:

part of it is sled dogs to like, obviously coming up here being more and more involved every single year and running more and more races. Now we have two dogs and we have

Unknown:

and you've done so well by those two dogs. But that's the thing to like post like I'd rather see somebody do really well by their three posts, and posts eight posts that are the same pictures of white lady teeth that other dentists in town posted like you know, it just is the same thing and with the dogs like seeing you guys get these two dogs, you know, and that I've known for a lot of their lives and spend a lot of time with and then do so well with them and giving them that kind of attention like and, and how much they've learned and grown since being with you and being in that you know, not having their pack of like 15 dogs that they're with or whatever is so different and cool.

Riley Harden:

Oh, that's yeah, that's a whole conversation. We could sit here and talk for hours about the transition from sled dog to house pet. And the in now the introduction of a second sled dog into the family and how that's made somewhat more of a pack dynamic. Obviously not a full pack, but it's definitely we've seen changes in BU and we see changes in pence when Boo is at Beth and J T's so like when they're together versus When they're split, and it's very interesting dynamic, having two of them now, so

Unknown:

it's true. Yeah. Oh, it's your podcasts. I feel like I've kept you. So well. This is good. I'm like good chat with you guys. And yeah,

Riley Harden:

this is what happens a lot when we come up and around. You guys, we could just keep talking, talking. But

Unknown:

I know it's been such a rich and good weekend too.

Riley Harden:

I am going to cap it off.

Unknown:

Yeah, everybody should come to dog sled race here in Dodi Wisconsin. And it's really cool. It's, there are two of them. There's one that's actually on sleds in winter. And in February, I believe. And then there's another one that's just like the dogs pull carts and they pull humans who are running cane across that's called and so you can just see the dogs sort of pulling these wheeled vehicles and carts and bicycles and humans running. And it's a lot of fun. So God dryland racing.

Riley Harden:

Yeah, even like, even if you just like dogs, and you know nothing about machine. It's something. If you come once you'll be hooked. And you'll love it. So cute. Thanks for joining us. I don't want to hold you too much later. It's, you know, 1048 or something here now. So maybe that might be my Oh, I'm still on in the anatomic. That's a little but it's still late for after this long weekend. It

Unknown:

is late and my voice but I will see you guys tomorrow. Yes. Thank you so much. And yeah, I'm definitely gonna want to be thinking about what you guys have to offer in terms of, of, you know, helping people post with consistency, but using the creative stuff that they bring. Yeah, you've

Riley Harden:

been a big advocate for us this weekend, even talking to a couple of different people pushing us and promoting us. So really, oh, yeah. Like, oh, when you tried to you're like, oh, and you should?

Unknown:

I should have worked with yours, though that really? That's authenticity. I didn't, that wasn't any kind of like, you have, you have a business and I want you to do well. And yeah, a friend. But like, I know that I know that my friend who's a taxidermist, and is incredibly skilled at it and has been doing it since he was literally a teenager, and he's in his mid 40s. And he's incredible gift at it. And he's also a great talker of how he does it. And I mean, people love listening to him, and he could, and his shop is beautiful. And his work is beautiful. And he could any such he's just a gifted teacher too. And it could it could be about taxidermy, or I mean, he has a video he posted about how to keep a deer. He had a you know, he's taught me all kinds of things about fishing, hunting, you know, any outdoor skills foraging. And I'm like, Oh, he could just like he would have wished he could ever show and I would love to see it. But he's, he thinks to himself, well, I can never make that I'm not good with making stuff like that. Not like not like the teaching part of it, but whatever. And then I said, Yeah, well, yeah, that's why you would talk to someone like Riley like, I don't know why people think that they would have to be the one to like, create the show. Like, we'd go over there and make some videos of him and post them and he could

Riley Harden:

really just continue on business as normal, and we just are there to capture it. And, you know, maybe he talks to the camera a little bit, but it's really wouldn't be anything out of his regular day routine. And obviously, you know, Owens, they said they were super backed up, but it's not even about getting more business, like getting more animals to do the service for but it's really, you know, growing that following you could there's tons of different revenues or avenues of things you can do with social media and just putting that content out there for people. Yeah,

Unknown:

and different revenues. Like you could get a following with some ad revenue. I mean, there's, you know, all kinds of I mean, you know, things can turn into the opportunity to write a book or do speaking engagements or meet up you know, I mean, it's like I don't know if people can you can meet someone and fall in love Lego you can, you know, there's there's things that are a value that aren't necessarily it's not just one one thing, there are all kinds of reasons and ways to do things. But yeah, I genuinely think I mean, I just think that would, I'd love to see it. I'd love to see them have viewers, there's someone do some work for them, but I know you could do a good job with it. And really just

Riley Harden:

sounds like Hannah and I need to move up here. Yeah, between running dogs and helping this sciences out around here, but I'm excited what you're doing and yeah, that's far we've we've established a good setup there too. If we could have the best of both

Unknown:

summer cottage and do some farming

Riley Harden:

Oh yeah, there's tons of opportunities.

Unknown:

Oh, I'll get you behind a harvester in real life if you already know Hannah's jumping.

Riley Harden:

Yeah, well, thanks cue one last thing where if people want to learn more about you about the dog machine,

Unknown:

mushing? Yes, raver b r A v r mountain washing. Just like I will be there.

Riley Harden:

Yeah. Well, thanks so much there you have it, what an awesome conversation with Q. It was a ton of fun for me. And kind of like I mentioned, a bucket list interview with Q there. So you know, even a couple of days after getting back and reflecting on the conversation, it was just a lot of fun. And there's, you know, potential for a follow up or two episode in the future and just continue that conversation, it got pretty late into the night. So we didn't want to talk much more and expand on anything else. But there is a lot that we could have talked about. And I'm sure that we will be discussing in future episodes down the road, potentially. So if you want to support the braver mountain machine team, after listening to cue, if you're new, and you haven't checked it out, first, go to Twitter, check out his Twitter, you'll kind of learn a lot about the team and about him there. He tells tons of stories, both him and Blair but Q's Twitter is at quince mountain. And then on Patreon, I know we mentioned that a couple of times, it's just patreon.com/braver mountain. So that's a good way to support the team support him and Blair. And yeah, it's just a lot of fun being involved with the team running their dogs, the the relationships that we've gained and kind of created through Blair and cue. It's been awesome getting to know them over the past couple of years. And obviously, Hannah and I have boo and pence now. So it we're getting more involved. And you know, we have ran several dryland races, and we now have a small sled. So hopefully this winter, we will get to do some actual machine on snow with blue and pence. So just a lot of fun things come in the fun things that have happened in the past because of the generosity and the friendship of Blair and q. So it was really good. Getting to sit down and talk with him and just kind of get his perspective on everything and learn. I mean, I feel like every time I talked to him, I learned something new. So very fun, lot of good insight into it. You know, what goes into his thought process with social media, creating content, all that stuff. So thanks, Q again, couldn't be more appreciative of you joining me and I think we'll just go ahead and ended at that if you want to support the show the digital wrap up please be sure to subscribe to it on whichever platform you're listening to or watching you know, we're on YouTube at heart and digital and then if you're listening on Apple pot, Apple podcast, Spotify, Amazon, whatever it may be, just please hit that subscribe, leave us a review if you would be so kind if you enjoy this episode that we'd be greatly appreciative of that so that we can continue creating good content like this for your your pleasure, but I know we're probably gonna get a lot of listens from people who haven't checked out the podcast before so I'll just end with this that you know, this podcast is really has a focus on social media, digital marketing, entrepreneurship, running a business. You know, it was started as a podcast to follow my kind of path as a entrepreneur starting in hardened digital and how that transformed a hardened digital and design and, you know, we sprinkle in some good tips on social media, everything from tick tock to starting your business accounts and everything. So if that interests you, feel free to go back. We're now 50 Plus episodes into it and so you can definitely get a lot out of it if you're in that world, but thanks again q. I'm going to wrap it up for now and we will talk to you next time on the digital wrap up

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