Digital Wrap-Up
Digital Wrap-Up takes listeners on the journey of a digital marketing agency from startup to success. Episodes follow Harden Digital and Design CEO Riley Harden each week as he continues to grow his business. The Digital Wrap-Up covers many different topics, including the work Riley does for his clients, different tips and tricks he uses to grow his business and a mix of fresh social media news/tips. This podcast is perfect for small business owners looking to follow along as another small business owner (Riley) goes through the ups and downs of growing a business. Social media managers looking to stay current on different best practices and new features will also find this podcast informative. Come join us for an exciting journey in the small business world!
Digital Wrap-Up
Design Trends by the Decade: What's In and What's Out?
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Prepare to have your design sensibilities both challenged and charmed as we reunite with Kaylee, our graphic design maestro. Together, we untangle the vibrant web of 2023's design trends, from the AI-generated self-portraits flooding our feeds to the loud and proud maximalist movement. This episode promises not just a critical look at the past year's visual highs and lows but also a leap into the prophecy of 2024's aesthetic evolution. We debate the delicate equilibrium between eye-catching and eye-watering designs, emphasizing the intrinsic value of whitespace and simplicity amidst the chaos of modern media.
Kaylee's penchant for precision shines through as we take a kaleidoscopic tour of design applied across social media, music, and urban art. We predict a comeback for the stark statements of bold typography and solid colors, while giving a nod to the art form that's gone from street to chic – graffiti. Our conversation becomes a vivid mural of thoughts on design's role in culture, as we discuss the transformative power of striking fluorescent hues and ponder whether the pixelated nostalgia of yesteryear will pixelate its way back into our hearts.
As we wrap up our session, we're tossing the confetti of admiration onto the bygone artistry of the 70s, 80s, and 90s. The discussion is a fond jaunt down memory lane, revisiting the warm palettes and dynamic designs that have shaped our visual landscape. We critically examine poster designs through the decades, from the 90s' grungy collage style to the 2010s' sleek rebranding wave, savoring the simplicity and impact of yesteryear's icons. Kaylee's insights leave us with an appreciation for design that stands the test of time, and perhaps a bit of that time-honored truth: sometimes less really is more.
Need help with your next design project? Reach out to Kaylee today: https://hardendigital.com/contact-us/
Welcome back to another episode of the Digital Wrap Up. My name is Riley and I'm the host, and I am lucky to be joined again by Kaylee. We are here to talk all things design trends. Today, we're going to take a look back at some graphic design trends from 2023 and then what Kaylee thinks the predictions will be for 2024 on different trends that we'll see in the graphic design world. She also does a look back over the decades of some different trends, whether it's fashion or graphic design, that she likes and some that she absolutely hates and hopes we never see again. Welcome to the show three weeks in a row. Thanks for joining me again.
Speaker 1:This one will probably be your favorite one talking all things design today. Before we get into it, I do want to mention that we will have some slides that we're going to show throughout the podcast of different design trends, so it's a more visual episode. If you do want to watch on YouTube and see the trends that she's talking about, go to youtubecom slash at hard and digital, and you'll probably enjoy this episode a little more if you do so. So again, that's youtubecom slash at hard and digital and you'll be able to see some of the trends that she's talking about, especially when we get into the decades and looking back at some of those. So I think we should just go ahead and jump into it.
Speaker 1:If you want to start, let's, let's. We've done a couple of look back and not a couple, but we did a look back episode, kind of from the business standpoint, a couple of weeks ago, but now we're going to look back specifically at graphic design trends for 2023. So I know you have at least one or two that you think should absolutely stay in 23.
Speaker 2:I have a lot, but I tried to narrow it down for the sake of the podcast.
Speaker 1:Let's jump into the ones that you think should stay in 2023 and hopefully never see again.
Speaker 2:Well, my first one. I don't know if it needs to never be seen again, but I think it needs to be like toned down. A lot is everything being AI designed. I know that was the big deal about photos making yourself AI from the past, ai from the future. Ai selfies for Christmas.
Speaker 2:Everything was overkill. Even now I see it on my Facebook. It's like I'm air quoting people, news articles with pictures of celebrities that the actual photo of them is perfectly fine, but now they're like AI'd. I don't know if that's a verb, but we're using it now. They're very like overly done on everything, and the Photoshop trend of like backgrounds was super cool.
Speaker 1:Yeah.
Speaker 2:That I'm okay with, but the selfies and the people, because now it's starting to get like overdone.
Speaker 1:Yeah, it's only been a year. It's almost like Photoshop on crack, like people used to be obsessed with picking every single flaw or you know, zit or pimple, like all that stuff, but now it's like nobody can just take a regular selfie. They have to be AI generated that they've turned into something that's clearly not just a regular selfie of them.
Speaker 2:I get it, I understand it, on Snapchat like for fun.
Speaker 1:Yeah.
Speaker 2:I mean, I'm going to do an AI filter to see what you looked like in the seventies, go for it. But people using it in the business world or for advertising, I'm like this is not necessary. We need to.
Speaker 1:I mean it's definitely relevant, but I mean it doesn't need to be used.
Speaker 2:I think we went from like zero to a thousand on that because it was new, so I get it. It kind of dies off a little bit. Yeah, that one. And then everything last year trended towards like maximalism. Let's put everything we can think of and I know I've talked about it at least a hundred times on here Like that's completely unnecessary.
Speaker 1:Yeah.
Speaker 2:But for whatever reason, 2023, it was like, let's be extra.
Speaker 1:Do you think that's only 2023? Because I feel like that's been around for a while.
Speaker 2:At least on the Soviet media landscape. It was very, at least in designs. It was like everything needed to be huge, Everything. Every little tiny space was filled, and I am against that always. So I don't know if it was just 2023, but that was a big one that I saw. People were just about it. I guess it's fine for a little while. Yeah, that was a good one year trend for me, white space is always your friend, people.
Speaker 2:But then I get like a couple years ago everybody went super minimalist, so now we've gone too far the other way. There needs to be a happy medium of correction.
Speaker 1:Especially, I'll chime in on the social media side of things. I'm tired and annoyed of seeing just like literally the entire graphic filled with words. Yes, and it's like there's so much information in this graphic. It's not visually appealing If you have that much information. Put it in the caption. The picture is to capture people's attention, because you have literally half a second to capture somebody's attention. If it's a graphic, yeah, even if there's a person in the graphic, but the other three fourths of the image is text, it's not visually appealing enough to catch people's attention.
Speaker 2:That means to me that no one's listening to our podcast because we've said this like six times and still everyone's doing it. So we haven't gone viral on the fact that you shouldn't put so much crap on your graphics.
Speaker 1:I mean, I do think there is a time and a place for graphics to have text on them in certain scenarios, but there's ways of doing it that it's not information overload on the graphics. Still, yes, you can put text on graphics if you need to, but that does I mean you need to put three paragraphs worth of text on the graphic.
Speaker 2:no sin, I still see that a lot if it's just for aesthetic purposes, to look cool but the information is not relevant, go for it like if you just want there to be a ton of crap on a poster to look cool. Okay, if you're trying to get a message across and no one can find the message, yeah, a little unnecessary. So I'm hoping we get away from that same.
Speaker 1:I think just using graphics on social media in general, it's something we try and not do. I mean, obviously infographics are cool, like when you have a picture or a video of people like we always talk about people and getting real faces in social media posts, and then I see businesses have a picture of somebody real and then they feel like feel the need to put graphics around that person and all this design, like design, different design elements, you put squares and hectic on like all this other stuff.
Speaker 1:It's like just post the picture, post the video, like don't need to put stuff on top of that thing about is there's a video of somebody giving an example and they put it the video of the person into a graphic. So then the video of the person was maybe a fourth of the actual image of what people see in the social media post. And then there's all this extra crap around it. It's like video is the king of content. Why are you screwing up the video by putting it into this graphic and now you can't even see the person talking?
Speaker 2:and all that information that they put around. It could have just been in the caption yeah in the first place.
Speaker 1:So you're really taking everything away from the video itself and nobody's actually going to watch the video. And then, at that point, why'd you waste your time creating a video, and it's not some reason.
Speaker 2:I feel like it's a generational thing, but it's not no it's. Everybody thinks that you just need to put more crap on the page yeah, and I know like I'm thinking of two very specific examples.
Speaker 1:I'm not gonna call them out in case they are listening, but one of them I know the people are younger posting it, and one of them I know the people are older posting it literally yeah, both ways everybody. I don't know who decided that that was the rule, but yeah, I would like that to just stay yeah we can be done with that yeah, it's, it's both people that I know personally too, and it's like I've told them this like, please listen to our podcast.
Speaker 2:We are trying to help you and big surprise.
Speaker 1:Those posts don't do as well and they don't get a lot of engagement and it's just like huh wonder why. But oh well, I'll get off my soapbox if you want to continue well, we can go to 2024 now oh, oh, I skip one you sell out. We talked about that one for so long.
Speaker 2:Yeah, good Lord, I'm struggling. It's definitely Friday. 2023 trends that I think can stay. I put everything being bright. I'm here for that this year. For some reason, I want it to be bright, I don't. I'm done with the muted, like we're trying to just not overwhelm people yeah so for the colors I'm good with bright, I'm good with abstract. That's making a comeback, I believe the glow effects are one thing that I loved this year. I watched tiktok videos of people making drawings, where it looks like it's glowing hmm, interesting it's like a neon.
Speaker 2:Well, they do it in graffiti a lot too. I watch a lot of graffiti, but it's like using different shades of the same color and then putting white on top and it looks like it's like a neon light. So I think that's one that I saw a lot of in 2023, and maybe that's just because I like it so yeah, you watch one tiktok video and you get a million.
Speaker 2:Yeah but, I think that looks really cool. I don't know when it's really applicable, but it looks really cool as graffiti yeah so I'm okay, if that one stays so, yeah, moving into 2024.
Speaker 2:I know you have it broken down by expert predictions, which you should consider yourself an expert, yeah but this is like when you Google it yeah these are the trends that people, whoever out there in the universe, has decided are gonna be this year's trends, so these are the ones that I like is, box grids are gonna come back, which so not necessarily grids like on our wall, like square, square, square, but yeah things being broken up on the page into different size rectangles with different items in each rectangle yeah it's not like messy collage.
Speaker 2:It's very boxy, but the trend has been around forever, like it's not a new concept, but I'm here for it as long as there's like a solid color, one object. In the next box it's a different color, different object. So I like that style.
Speaker 1:I'm hoping that one actually, what would you use that in like social media posts? Are you talking like magazines or?
Speaker 2:do it anyway. I've seen it posters a lot. Yeah, you could do it an album cover. If people still make album covers like that, like you could use it in a social media post if you wanted podcast cover sure we could do it. You could do it. However, it just is very clean.
Speaker 2:I like perpendicular lines and I don't know, I'm probably going to contradict myself a bunch, but I guess I have things I like and sometimes it applies and sometimes I hate it. These are all my opinions. I feel like I need to stress that so many times, that by no means am I saying you cannot use the things I say you don't need to use.
Speaker 1:Yeah, but um box grids, Besides the text on graphics.
Speaker 2:We're telling you yes, we're telling you that that's not acceptable.
Speaker 1:Don't do that one.
Speaker 2:Shockingly, this says graffiti text is going to make come back this year.
Speaker 1:So.
Speaker 2:I must be like ahead of the game on that one, because I was all about graffiti last year. But graffiti fonts I get it. Sometimes they're impossible to read. Like as a headline. Sure, you need to be picky and choosy, though, to make sure that anybody can read it.
Speaker 1:Yeah.
Speaker 2:Just because I can read it doesn't mean you could read it, and a lot of times even like real life graffiti on a train. I'm like I have no idea what that says, but it looks cool.
Speaker 1:Yeah, that's true. So if it's there just for fun, yeah, I think on posters it's cool and different things like that.
Speaker 2:But a formal magazine or if you're going to use it as a font, like you, have to still be able to read it.
Speaker 1:Yeah, and it has to be very specific, like it has to match the mood of the rest of whatever you're using it on, and you can't just throw graffiti font into a magazine that has nothing. Yeah, design style similar like that.
Speaker 2:The only people who can get away with that are like really edgy magazines, like they could have a fashion magazine and put graffiti in and the whole point of it is to be like completely out there yeah. But I'm hoping too that you know how like wall murals have become a thing.
Speaker 1:Yeah.
Speaker 2:Like in big cities, you'll go and they have their murals that people come to take pictures at and they do huge side of buildings. I think graffiti is going to become more accepted as part of that, not just tagging yeah. I don't think it's just going to be like tagging. I think actual graffiti artists are going to be able to do cool things yeah.
Speaker 1:Cool.
Speaker 2:That would be fine with me.
Speaker 1:There's a big wall. We're on the court where we have a corner office in downtown Tipton, and there's a big exterior wall that leads down the alley that I've always thought would be really cool place to do something. Yeah, some type of mural. It's not our building. We rent the building for the office space of the building, so it's not like you could just go out there and do it.
Speaker 2:But I think somebody yeah.
Speaker 1:I think it would be a nice spot to do it. I mean, so many people drive down it. It's probably a person every couple of minutes, at least all day long.
Speaker 2:I mean they have them. There's one in Tipton A kid graffiti. I mean I guess it's graffiti. He did it with spray paint, this mural of an American flag. It's really cool.
Speaker 1:Yeah, I mean, there's the stuff down the alley Pete's King and Subway whatever. I think there's official name for that alley, is it just called?
Speaker 2:the alley. I think it's called the alley.
Speaker 1:Oh yeah, there we go. There's paintings down there.
Speaker 2:Even in Tipton this is making a splash, so I think that's pretty cool. The one thing I am hoping doesn't gain traction is the pixel art becoming popular again. That was one of the 2024 predictions I've seen. I just don't like the pixel art. I don't know. I saw even I'm going low off track but there was a guy who competed on Ink Master.
Speaker 2:The last season and he had all this normal realism stuff in his tattoo and then there'd be a pixelated heart. I like Ink Master that's his style is to mix real with the pixels.
Speaker 1:I'm just maybe it seems like it just clashes way too much, which is the point for him.
Speaker 2:But even just a whole design of pixel art, I don't like it. That's just my opinion. So, once again, this is not the be all and all of designs. But I just don't like it. I don't like the font styles to look pixelated.
Speaker 1:I don't like illustrations that are pixelated, especially from like a business standpoint, I don't think it has a place in the business world at all, even like video games.
Speaker 2:I still don't like it for that either. Interesting, I don't know. That's just not one that I've ever been a fan of. I'm good if that one doesn't happen.
Speaker 1:The things.
Speaker 2:I would like to see in 2024 is really heavy bold typography, Like, If you're going to do a poster, for example, pick like one really awesome huge, bold font and go for it for your main thing and then leave everything else out. I hope the Thick, huge typography comes back. I think lots of solid colors, which is one of those things with the whole box grid.
Speaker 1:Yeah.
Speaker 2:I like solid colors. I think the gradient thing happened a lot with the AI trend.
Speaker 1:Yeah.
Speaker 2:Everything with everything was gradient. So I'm I'm going to go back to hopefully, yeah, solid colors of everything, and then I also think, mixing with the heavy typography, I would love to see like a whole year of fluorescent everything.
Speaker 1:I mean you did say you bright colors. I like the bright fluorescent stuff, yeah.
Speaker 2:But like a full fluorescent orange poster with just black text on it, like keep it simple. Yeah, it's going to be in your face. It's going to be really annoying, but we haven't had that for a while.
Speaker 1:Yeah, I mean like I don't see it anywhere locally and I feel like it stands out. I mean, I almost think too much for, like, business purposes, but I think, depending on what your goal is, it definitely stands out.
Speaker 2:If you're trying to stand out like right now, nobody's doing that yeah. So, especially even in a magazine, if your ad is neon, yellow yeah. With just some black or white text on it, people are going to see it because first of all, it's going to look obnoxious. But I guess that's what I'm all about this year, like, let's make everything in your face.
Speaker 1:Yeah, I kind of think like this year overall in terms of marketing is going to be more open to just experimenting and being more bold and not just, oh, we have to be so passive because we wanna please everybody. But I think if people are willing to take chances and try different things, try new trends on social media, be bold in whatever you're creating graphic-wise, stand out from people. I think people are tired of the just everyday same old stuff from every single brand.
Speaker 2:Everything has been the same for a while. All the new trends aren't necessarily like breaking out of the mold. They're just new versions of the same stuff. So I would like it to just go completely out there and see what happens. It's like it could be a disaster. Then everything could be fluorescent. I mean, I'm gonna hate that and everyone's gonna be blind.
Speaker 1:Yeah, I mean there's ways of being bold and standing out that don't have to be fluorescent, but I think, just in general, being quote unquote bold, but in the stance of taking a chance on something that you don't see all the time.
Speaker 2:So hopefully, yeah, I don't know, so that's what I got for 2023 and 24.
Speaker 1:Awesome. Well, a lot of interesting conversations. I think again just to reiterate that last point it's about standing out right, Especially from a small business standpoint. You, if you're wondering why you aren't growing or aren't getting enough attention on whatever you're doing, it's probably because you're just trying to do the same thing that everybody else is doing. So if you're looking for ways to stand out more, be bold, try different things, try new things and make an impact and make people notice you. Not just I'm doing it, because this other small business that has 5,000 followers, who's already well-established, who doesn't necessarily need to attract new people, does this and it works for them. Well, yeah, it's because they're more established, but you have to break the mold to stand out. So, whether it's doing different video ideas on Instagram and TikTok or creating just crazy out there graphics and posters and social media ads, whatever it is, Anybody could start a new trend.
Speaker 1:Yeah.
Speaker 2:Whether or not it catches on, I don't know. But yeah, you could still start it.
Speaker 1:So that's it for 2023, 2024?.
Speaker 2:Yes.
Speaker 1:All right, so let's go ahead. And this is the part of the show that, if you want to watch on YouTube, you'll probably get more benefit out of it. I'm going to pull up some slides here, all right? So let's actually need to take off the logo for a second. Okay, let's go ahead and jump into. We're gonna go decades, right From the 1960s to the 2010s. Yes, so we're gonna start with the 60s.
Speaker 2:First slide up is the 60s in so I kind of did things that I called them in and out. So, in is stuff that I would be perfectly fine using these today.
Speaker 1:Okay.
Speaker 2:If these I'm not necessarily even made a comeback, but just influences from these design trends are ones that I like. So that would be the in out is stuff that I personally don't need to be using in design. I would love if nobody else used either. Like stuff I think should just stay.
Speaker 1:Yeah.
Speaker 2:It had its time and we're over it. So the 60s is the pop art phase, and I'm always gonna be here for them, yeah.
Speaker 1:I really like the color picture.
Speaker 2:Things being bold, things being simple. That was the whole point of pop art. I didn't even pull the ones that are very like comic book style, because that's a big part of it is having the dots and having the outlines on all the features and just being kind of huge. But I like the colors, I like it being like you know what you're looking at.
Speaker 1:Yeah, it's unique, it stands out.
Speaker 2:That's what we're talking about, and at the time it was so like iconic.
Speaker 1:Yeah.
Speaker 2:So I think a lot of people still pull from that today. I don't think it's ever gonna go back to exactly the same style, but no, it definitely has, you know, an older vibe.
Speaker 1:but it's cool.
Speaker 2:It's still a good concept of keeping it simple, getting to the point, having things repeat. Pop art was a lot of repetitive images in different colors.
Speaker 1:I mean, that's how it goes back to the grid type stuff that you were talking about too. So, yeah, so it's coming around.
Speaker 2:Yeah, all right, so let's go to 60s out 60s out Exactly Thanks for making one for a while 60s psychedelic design was like the whole thing, and I don't you can't read any of it. That's another one of those things like kind of like your free to text. I'm leaning into my computer. Like it looks cool if you don't need to read it.
Speaker 1:Or if you're on crazy drugs. Yes, like it.
Speaker 2:Yeah, exactly, it's a whole vibe. I guess it's just impossible to get a message across really. So for looks it's great. Yeah, it's a style. I don't like it because.
Speaker 1:It's all like very muted, muted colors too, like the muted yellow and green with red text. Yeah, it's just like.
Speaker 2:It's just out there, and maybe when people were designing this stuff, they were in a different universe.
Speaker 1:I mean, it does look like concert posters and things like that. That definitely.
Speaker 2:Yeah but there's a way to do that that is readable, yeah, so I don't understand why they did that and then expected people to understand. Is that even just any kind of 60s psych? You can just Google it 60s psychedelic art and it's just trippy.
Speaker 1:Yeah, I mean this goes back to the making stuff readable too. It was like I understand you want to be cool and make your especially like concert release posters and things like that with all the dates and Upcoming shows and things like that, but like to a point you have to read it, yeah, or else Nobody's gonna know.
Speaker 2:What's going exactly? So in our industry. The psychedelic Trend is just useless. Yeah, even as if you use like the art that isn't necessarily text related. You couldn't even put that on anything because it's so overwhelming. That's what like when you first looked at it. We're like you, gross. That's how I feel is like oh my gosh, this is overwhelming. I don't even know what to look at.
Speaker 1:Yeah, and I didn't actually look at these beforehand, so you're gonna get my actual reactions when I scroll to the next one.
Speaker 2:So the 60s had really good and really bad.
Speaker 1:Yeah, so let's move on to the 70s, 70s in 70s in.
Speaker 2:I think everything in the 70s was just very bold. Yeah and everything was like warm colors and I really like that.
Speaker 1:Yeah, it was like hippy vibes. Everything is orange but the the orange and blue and yellows that are the warm cool.
Speaker 2:Yeah, colors and it's like simply, it's like simple, but it's still like complicated at the same time, like it's a lot of lines.
Speaker 1:It's a lot. It's like a different, different types of lines. Yeah, and it's like a one. It's a basic design concept in lines, but with just lines and solid colors.
Speaker 2:Yeah, yeah, so once again, I like that, I like the bold lines, I like that everything kind of had a purpose and I just like the. I don't know the colors are what work for me too. Yeah, I hate pastels, and even when these are kind of like. There's sort of ish sort of, but they're warm. Yeah so it doesn't look. It's not the super it still looks like fluffy pastels. Yeah, it looks very Brut like for for not being bright. It looks bright.
Speaker 1:Yeah, I make sense.
Speaker 2:So I like that style of the 70s. And then are you moving to out.
Speaker 1:Yep I. Just hate the whole Groovy hippie puffy typography, puffy bubble letters.
Speaker 2:I Hate it. I don't know.
Speaker 1:I mean like the one example of funky house. It's almost like You're back to the too hard to read.
Speaker 2:Yes, and that's I didn't even get. There are like examples out the wazoo out there on the internet and the whole Bubble letter thing tried to make a little comeback, yeah, here recently and I hate it then too. I just hate it in general. It's just not my style. I don't know, it's hard to design around like you can't just use that type of font and then the rest of the design be normal.
Speaker 1:Yeah, like you have to fully commit to like hippie style.
Speaker 2:You can't just. When then?
Speaker 1:use one element to use yeah it.
Speaker 2:It doesn't go with anything else. Yeah, so I don't.
Speaker 1:I don't like it, that's why like At least two or two of these designs, as the examples are like there's nothing else with it besides just the text, because it's.
Speaker 2:All you can use it. So you have to go like super One way with that and I I don't know how to use that. Maybe that's it. I don't know how to do it effectively.
Speaker 1:So I mean, I don't think it really has a place in a lot of the stuff we do.
Speaker 2:Yeah it's very like era. It has to stay in that decade, Otherwise it makes no sense.
Speaker 1:All right, so 80s in 80s in is the mostly about fashion. Yeah.
Speaker 2:I loved the 80s fashion. I don't know. I think the design World wasn't a lot of exciting For me. Yeah, 80s it was all like denim, everything, neon, everything, madonna was everything. The design trends as far as graphic design, I wasn't excited about and they like the 80s to me was like fashion music, all the influences from that. It was more of a style, not necessarily like a good time for design trends.
Speaker 1:Yeah, that's fair.
Speaker 2:So 80s fashion can stay for me 80s out 80s out, everything is very like geometric.
Speaker 1:Yeah, it's like a boatload of saved by the bell style random shapes. Yeah, I mean, colors are example of the camera. The background is just different squares, triangles, half circles.
Speaker 2:It's completely random squiggly lines, but it was the whole style like that's. That was the 80s.
Speaker 1:Yeah, and what is this one on the right? It looks so familiar with the blue and yellow and pink. Okay, they're trying to see that, I don't know screen.
Speaker 2:It looks familiar, everything just reminds me of save by the bell. That's all, maybe that's like it looks like the little diner.
Speaker 1:Yeah.
Speaker 2:Reminds me of the diner and save by the bell. So I don't know if that's what it's from, I don't remember, but it just it's like patterns that serve no purpose besides to be colorful, so random. Yeah, so that's one. I don't know how to use that in it. Yeah, so it can stay. We did kind of use a Similar style when we were making Scott's website last year, like it had the like flowy.
Speaker 1:Lowy, but it wasn't just random shapes. Yeah, I feel like that's more of like the 60s and that we talked about just like the, the lines and Shapes, but not just randomly, yeah but that like was a there, like a reference, for sure.
Speaker 2:Yeah that was very throwback for me. I liked it in there. So Now we're on to 90s, 90. I have two 90s ends because I just like everything about the 90s apparently. So first one is did I do grunge first or rave posters?
Speaker 1:assuming grunge. Yeah, yeah, yeah, I just scrolled ahead to the next one. Yeah, grunge first.
Speaker 2:It's very like angry. I Still like it like it's not messy to me, even though it's kind of like chaotic. Mm-hmm and dark and like there's a lot of stuff going on, but I still feel like you can tell.
Speaker 1:Yeah, that's fair.
Speaker 2:So I, that's kind of like my style, almost just looks like not clip art, but like, oh, what are they called?
Speaker 1:It's just like you throw a bunch of stuff on to you.
Speaker 2:It's like very collage.
Speaker 1:Yeah, collage, that's the word.
Speaker 2:Yeah, it was very like you mixed a lot of things that people didn't necessarily mix before, and all the different textures and all the different.
Speaker 1:I think it was a bunch of different.
Speaker 2:You could use different types of like mixed media art. You could do paint with Anything, I don't know. It's just like a whole. It was like a movement. The fashion had, like, the fashion and the design all met. Yeah together in the 90s for Grunge era, so I just like it. In general, I like all the black.
Speaker 2:Yeah, definitely very black and dark but they used it in advertising, like, I think that's what's really cool to me is it got used in mainstream design. It wasn't just like a thought that some people did for art purposes. Like, people use it for advertising. Yeah, I'm here for it. I think, that could stay forever.
Speaker 1:All right, so moving on to the next one 90s in 90s Rave posters were so cool to me.
Speaker 2:I just think poster design in general is like one of the coolest parts about art to me. So there, this is like to the acceptable psychedelic, what I wish they would have done, okay. So, like if you took all those psychedelic posters and made them readable yeah you get like 90s rave and a lot of these were things that were like these raves were not supposed to be going on. It was like underground illegal stuff and they just made these really cool posters and just plastered them everywhere. Yeah.
Speaker 1:I like it. I like the black and with a neon letters. That one's cool, crazy.
Speaker 2:I also like that in 2024. I just like Simple, black in your face, readable information, so Fair enough, all right. Moving on to the 2000s, 2000s I feel like was all about Iconic things.
Speaker 1:Yeah, it feels very, at least from examples like minimalist.
Speaker 2:Yes, everything was like To the point.
Speaker 1:The person is just the black outline of a person or silhouette of a person holding an iPod.
Speaker 2:But you knew exactly. Yeah, you knew exactly what they were advertising. The iPod advertising was fantastic.
Speaker 1:It was yeah.
Speaker 2:It was an apple is very simple Most.
Speaker 1:of the advertising they were they were very precise.
Speaker 2:It was very clean.
Speaker 1:Yeah.
Speaker 2:Like that was the truth. I mean it might have been a lot of Apple influence, like everything was sleek.
Speaker 1:That was when they were blowing up.
Speaker 2:Yeah, so everyone was trying to be like that and just that's when everyone kind of went away from 90s, which was Extra to let's just Keep it simple, yeah.
Speaker 1:I think this might be my favorite one so far the minimalist and simple To the point.
Speaker 2:Yeah, Everything that was created then was very like Memorable. I feel like yeah.
Speaker 1:I mean the Barack Obama poster. Yeah, one of the. Obviously you know it's Barack Obama, but but that I'm like took over everything.
Speaker 2:Yeah, everybody had posters, for that was one where you could like create your own face as an Obama poster.
Speaker 1:Yeah, If only we had AI back then, yeah.
Speaker 2:Then way faster. But yeah, like everything was very I get iconic. I don't know any other word besides like yeah, people know, what you are looking at when you see things from the early 2000s. All right, 2000s out. It's just pink. Yeah, yeah I hate pink in general. And the 2000. It was like Legally blonde came out in her freaking pink suit and mean girls came out and Paris Hilton was all pink, everything and Everything was pink yeah.
Speaker 1:Hello Kitty.
Speaker 2:The. I mean I had a pink razor foam like everybody else in their brother at the time, but you could have Probably everybody else in their sister Not. Okay, the point Sounds we're, though, but like everything was pink fuzzy, I don't know. Even in advertise in fashion, everything is pink and advertising everything's pink. That pink I think one of those is like a Bejeweled pink iPod. Yeah, that never needs to make a comeback. Mean girls is coming out again, so I'm nervous that. This year everybody's going to be wearing pink again.
Speaker 1:Well, that, and Barbie last year.
Speaker 2:Yeah.
Speaker 1:I wouldn't be surprised.
Speaker 2:I'm I'm not excited for it. Yeah, that's okay. Good for everyone else who? Loves pink All right, 2010s.
Speaker 1:Just weird, sounds weird saying 2010s. But anyways, the ends for, the ends for.
Speaker 2:I have, yes, I did two ends. I must like the 2010s to what I do. First, rebrands yes.
Speaker 1:Just a bunch of logos.
Speaker 2:Yeah, 2010s was like the era of people rebranding major huge companies and everything was like to simplify. Yeah. It was a good time for logo. Like long standing brands, that their very first one was super complicated and like this was the time.
Speaker 1:Yeah, especially that Starbucks example.
Speaker 2:if you are watching on YouTube what you can, see that, yeah, the progression of it and yeah, just simple, a lot of things like Pepsi kind of did the same over the years you can see there were more that I obviously didn't put on there, but it was like the decade of hey, maybe we should redo this. There were a lot that didn't go well. Gap was like a huge like I don't even know the word for it. They only changed the gap logo for like a week and then change it. It was like an uproar. People like this is so awful.
Speaker 1:I don't remember it. I don't have a gap close, but it was an adventure for them.
Speaker 2:They were like, ok, well, that didn't go, well, let's switch back. But a lot of like, even like long standing fashion brands changing their logos, which was a big deal, yeah, so I think it went well. I think it's more simple. Yeah, people, I like that trend.
Speaker 1:I think people should continue with that one.
Speaker 2:I think it ties back to the earlier conversation about social graphics.
Speaker 1:It's just more simplified, not just not overcrowded with stuff, right?
Speaker 2:And now, like when people are making new logos, now that's what people are creating, so when yours is complicated, it's very noticeably like it looks old yeah.
Speaker 1:Very simple logos that aren't. You know, you don't have to be super literal and you don't have to have Starbucks coffee, tea, spice it like you don't have to have Starbucks coffee and then another inner circle and then another inner circle, right.
Speaker 2:You don't have to have the whole description of your company and your logo.
Speaker 1:Yeah.
Speaker 2:And you don't necessarily like a lot of them back today were hand drawn that somebody like scanned in.
Speaker 1:Yeah.
Speaker 2:And then they're trying to use that still in the 2020s. So just simplifying, I think, could stay forever.
Speaker 1:Fair enough. Next one Also in.
Speaker 2:Last one for all, for the whole thing. But 2010s was very like about nostalgia. No, I don't have an out. There weren't, there weren't a lot of like new ideas in the 2010s? It was so much about nostalgia, like in advertising they were bringing back, like the little Mr Peanut with the baby peanut.
Speaker 2:Oh, yeah, like they were bringing back things that people would recognize from their childhood and using it again, like I was reading about Geico. No, geico has like some of the most iconic commercials of all time, and they did a thing where they had people vote on their favorite Geico character and then started using them again.
Speaker 1:So like and the Polaroid and then the visor with, like, the hippie colors Right.
Speaker 2:Like forever 21 clothing brand, did a partnership with Pepsi of like.
Speaker 1:A nostalgia vibe yeah.
Speaker 2:Yeah, so there was a lot of brands, too, using like the back straight boys in their commercials or things that people would relate to that had good memories and especially, I think it was like a millennial generation that they were kind of targeting, like people who grew up in the late 80s, early 90s. There's a lot of stuff that happened then that people have brought back.
Speaker 1:And I feel like that was, you know, when millennials were getting to their mid 20s like they were. I feel like a lot of trends based around that. You know, millennials got to their mid 20s and or early to mid 20s, and so they were. Everything was trying to appeal back to the good times yeah. Yeah, they were kids and stuff like that, so that makes sense.
Speaker 2:Everything they did, it was like Not necessarily a throwback, but like a Unlocking these core memories. Memories was like a big thing, last year.
Speaker 2:For some reason, like Things that you associate happiness with when you were younger, you're going to buy that brand now because, oh, I remember those or whatever. So it worked really well, I think, for advertising in general Videos especially like Some of the Super Bowl ads. Yeah, we're very like bringing back people who maybe like kind of disappeared from the spotlight for a while and now all of a sudden they're back and people are obsessed with whatever the brand is, because they are buying it.
Speaker 1:Yeah, I feel like they're still trying to do that today too, in a way.
Speaker 2:The boy band thing made it. The boy bands making a comeback was very Like oh, that's probably like the 20, 20s. It's just like been a whole boy band New era. But the nostalgia I think really works. But you have to wait so many years before you can. Can't like all of a sudden throwback to 2017. Like it hasn't been.
Speaker 1:Yeah, I'd say at least 15. Years, yeah, and a minimum.
Speaker 2:Like it does the same with fashion. It probably does the same with Cars. I don't know like the bell bottoms came back. That was like a 70s trend and now it's back. I said wash denim is going to make a comeback soon. Like it's time for that. Yeah it's every so many years, everything repeats.
Speaker 1:Just with new technology anymore.
Speaker 2:Yeah the design trend. I think it's interesting because it's not like a necessary, like exact repeat, because technology has changed, software has changed. So you can do now some of the influences from the 70s, but make them cooler.
Speaker 1:Yeah, all right, so switch back here. If you had to pick one decade, which one is your favorite?
Speaker 2:Oh, definitely the 90s Hmm. All right, I don't have nothing to do with the fact I was born in the 90s. I promise, like it is, just I like the grunge style. I wanted to be Drew Barrymore, like in the 90s. So it's just the dark.
Speaker 1:I mean, I feel like it's like black white and a color. Yeah, and I feel like that reflects your music and your music music choices in my Clothing choices and my just design.
Speaker 2:In general, I really do like black and white with some texture. Even my Christmas colors, like everything, was like. I like white, white, white with texture, which is not black, but it's like simple when it's chaotic it has a purpose. Yeah, I really hate collages, though that's one thing.
Speaker 1:Which is weird because there is examples of like collage.
Speaker 2:Yes, but those are cool for like life. Those are not easy for me to design. I really don't know how to design collage as well. I don't think anybody.
Speaker 1:I mean, I feel like it just random, but that's my take on, but like I don't know, why I'm asking this have you seen 13 going on 30?
Speaker 2:No, ok. Well, she works for a magazine and she has to do like a, a mood board, vision board, to present what she wants.
Speaker 2:The new style to be and hers they make. They both make collages and it's one is very like happy cheerleader, yearbook style, and the other one is like Cigarettes and grunge. I'm like that is my style. This one looks cool, but I don't know that stood out. It's probably because I do max. I just really like the movie. But it was two very different styles, Completely irrelevant to this. But they made collages in real life. In real life movie. Yeah, Sweet Well, a lot of Exciting fun facts yeah, fun facts about design.
Speaker 2:This wasn't necessarily like an educational one.
Speaker 1:This was just my opinions about we have to bring Kaylee on.
Speaker 2:I mean I think it's a really fun thing.
Speaker 1:I mean we kind of did about the social media graphics. But yeah, and about the color pink, I don't rant about that but yeah, it was a fun one, and we'll see.
Speaker 2:Like I said, just try new things in 2024.
Speaker 1:I think that should be the goal for everybody, and no matter what you're doing. So I think that's the goal for everybody. I think that's the goal for everybody. I think that's the goal for everybody, and no matter what you're doing. So Thanks Kaylee for joining me Last one of January. I joked with her before we got on that Might just bring her back next week.
Speaker 2:Three in a row is a lot yeah.
Speaker 1:But we are three for three on the podcast, or 2024. If I get this published, I mean we're doing a great job.
Speaker 2:We're like a week ahead of.
Speaker 1:The previous recording and publishing schedule was I'm going to record at eight o'clock in the morning and then turn around and edit and publish the same day by 11.
Speaker 2:Yeah, and he come into the office you like. So do you want to do a podcast today? I'm like about what I don't know, so we're trying harder this year to yeah.
Speaker 1:And you know Making some upgrades to the systems that we're doing and Processes and Everything. So Hopefully you know, people enjoy it more. Get more out of it and if you ever have any ideas or topics that you want us to discuss, let us know.
Speaker 2:Or if you want to come be on the podcast, I don't have to, yeah.
Speaker 1:I mean, especially if you're in Indiana and your business owner local business owner, especially if you're listening from Tipton like coming to the pod or the office would be happy to have you on the podcast. Sit down, we can talk about your business. You can Use it as a free promo for your business and then we can talk about how you're doing.
Speaker 2:What you do. Yeah, teach us failure All that stuff. So how?
Speaker 1:you do things, yeah, so the invitation is there for anybody who wants to come on to the podcast and talk business and Be happy to have you on. But Before we wrap up, just want to Make a simple ask. If you do enjoy the podcast, if you like tuning in and we'll see you next week, take care.
